Successful Storytelling for Business: How to grab attention and communicate effectively with any audience

By 50minutes

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand.

In 50 minutes you will be able to:
• Identify the benefits of using storytelling as a communication technique in your personal and professional life
• Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on
• Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytelling

ABOUT 50MINUTES.COM | COACHING 
The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.

• Language: English
• Publisher: 50Minutes.com
• Release date: Mar 16, 2017
• ISBN: 9782806269911

Book preview

Storytelling

Issue: how can we use the popular technique of storytelling effectively?

Uses: storytelling is all around us. Understanding the basics and successfully mastering the mechanisms to use it well is therefore essential.

Professional context: job searches, project presentations, corporate communications, marketing a product or service.

FAQs:

What is storytelling?

How is storytelling used in business?

How is a story constructed?

What risks should be taken into account when thinking about storytelling?

What makes storytelling so effective?

Where can I find inspiration for storytelling?

Storytelling is the foundation of communication. (Sébastien Durand)

Storytelling is far from a recent development. This art of designing and telling stories already existed in ancient Greece, during the lifetime of Homer (8th century BC). As individuals, we are, and always have been, more sensitive to information when it is told to us through a story.

But why is this? It is mainly due to the fact that stories appeal to our emotions and touch people in a much more personal way than any other form of message.

In our world of constant communication, what can be more effective than giving a story a little character and personality, in order to grab attention for just a moment? Amid this abundance of information, it can be difficult to find the information that we are looking for and, most importantly, to communicate effectively so that our messages have a chance