777 Unique Marketing Ideas

By Donny Susilo

In order to win market competition, businesses absolutely need to be innovative. Innovation is not only about the product or service but also the way we market it. This book is written through continuous brainstorming, observation, research, and discussion with the expectation that it can help you find unique marketing ideas for your business. There are totally 777 unique marketing ideas that are applicable to 70 different kinds of businesses across many industries. The ideas are updated with the development of technology and recent trends in marketing worldwide. This is to ensure that readers can find unique marketing ideas that work this year. This is the best marketing book that can help the brainstorming process of students, entrepreneurs, professionals, and consultants formulate a suitable marketing strategy for their businesses.

• Language: English
• Publisher: Donny Susilo
• Release date: Jan 28, 2024
• ISBN: 9798224327744

Donny Susilo

Donny Susilo, MBA, is an international business plan consultant and the founder of Donny and Partners Indonesia. His passion for marketing has been shown since he studied in university. This passion has made him get a full scholarship, five academic awards and MBA degree from an AACSB-accredited university. There are a dozen articles about him that can be found in the news media, especially those related to business, marketing, and entrepreneurship. His experience as a digital nomad traveling from one country to another in Asia has made him meet a lot of people, see a lot of things, and learn a lot of unique marketing practices that finally became the main driver of writing this book. Previously, he has succeeded in publishing some popular business books in Indonesia, such as Teknik Negosiasi Kekinian (Contemporary Negotiation Technique) and It's My MIAW (Marketing in a Week). In addition, there are also other kinds of books that he successfully published, such as The Perfect Investigation and 7 Wonders of Life, that are worthy of reading. People say he is a genius writer who can write both fiction and non-fiction business book. No wonder many news companies, especially in Indonesia are interested to write about him.

Book preview

Copyright © 2024 by Donny Susilo

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the author. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Donny Susilo asserts the right to be identified as the author of this work.

Opinions expressed in this book are those of the author. Although the author has made every effort to ensure that the information in this book was correct at press time, the author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

First edition: January 29, 2024

Email: [e-mail]

Instagram: Donny777_linshuilong

TABLE OF CONTENTS

RESTAURANT & CAFE

SHOPPING MALL

TRAVEL BAG

MATCHMAKING SERVICE

MARTIAL ART CLASS

SNACK PRODUCT

WATER BOTTLE

ICE CREAM

GREEN PRODUCT

SEMINAR & WORKSHOP

TELECOMMUNICATION COMPANY

COSMETIC PRODUCT

BABY DAY CARE

GOLF CLUB

ONLINE SHOP

BANK

ART GALLERY

CONSTRUCTION COMPANY

SINGING CONCERT

MOVIE

BEAUTY CLINIQUE

PET HOUSE

NON PROFIT ORGANIZATION

AIRLINE

MAGIC SHOP

MILK COMPANY

PIZZA COMPANY

FURNITURE STORE

HANDYCRAFT STORE

PROPERTY DEVELOPER

EVENT ORGANIZER

AGRO-TOURISM PARK

FASHION STORE

TRANSPORTATION SERVICE

COOKING CLASS

CAR SHOWROOM

SMARTPHONE

INSURANCE COMPANY

HOSPITAL

GYM

DELIVERY SERVICE

MINIMART

BARBERSHOP

BOOKSTORE

BUSINESS CONSULTING SERVICE

COFFEE SHOP

LAUNDRY SHOP

SPA & MASSAGE

ENTERTAINMENT AGENCY

CINEMA BUSINESS

HOME CATERING

ONLINE TRADING

ELECTRONIC REPAIRING SERVICE

HOTEL

TOUR AND TRAVEL BUSINESS

BAR

SCHOOL

THEME PARK

PERFUME

SECURITY COMPANY

CIGARETTE

GROCERY STORE

ZOO

CANDY STORE

RIDE HAILING APP

E-WALLET SERVICE

OUTSOURCING COMPANY

MASS MEDIA COMPANY

ONLINE GAME

LAPTOP & COMPUTER

Preface

First of all, i would like to thank the almighty God and my family for their support so that I can finish this book. Everyone deserves success, no matter what their business is. We all know the key to success in business is innovation. Innovation is not only related to our product or service but also to the way we market it. I wrote this book through continuous brainstorming, observation, research, and discussion with the expectation that this book can help you directly or indirectly find unique marketing ideas for your business so you can win the market competition. At the end, I would like to apologize if there is inappropriate content because it is purely an unintentional error on my part as an imperfect human being.

Donny Susilo

Bangkok, Thailand

RESTAURANT & CAFE

1. Interactive Dining Experience

Create a restaurant where diners can participate in interactive and funny activities. For example, tables could have built-in games, trivia, or small challenges to entertain guests while they wait for their food. The staff could also be trained to engage in light-hearted banter or even perform short comedic sketches.

2. Reverse Menu

Design a menu that is intentionally confusing or reversed. Items could have funny names, and the descriptions might be written in a way that keeps customers guessing. This adds an element of surprise and humor when they finally receive their orders.

3. Mismatched Décor

Decorate the restaurant with intentionally mismatched furniture, quirky decorations, and eccentric artwork. Each table could have a different theme, creating a fun and unique atmosphere that encourages guests to explore and discover amusing details.

4. Comedy Night Dinners

Host regular comedy nights where local comedians perform while customers enjoy their meals. This concept combines good food with laughter, creating a lively and entertaining atmosphere. Consider incorporating a laughter meter that discounts bills based on audience laughter levels.

5. Pet-Friendly Puns

If the restaurant is pet-friendly, incorporate humorous pet-themed elements. Have a menu with puns related to animals, offer treats for furry friends, and maybe even have a designated pet of the day with a funny backstory.

6. Food Challenges

Create humorous food challenges that customers can attempt, such as the Monster Burger Challenge or the Spicy Dare. Those who succeed could have their pictures displayed on a wall of fame, and perhaps they receive a funny certificate or trophy.

7. Waitstaff Dress-Up Days

Implement theme days where the waitstaff dresses up in funny costumes or uniforms related to the cuisine. For example, they could wear superhero outfits for a Superhero Sunday or don funny hats for a Crazy Hat Tuesday.

8. Mystery Menu

Have a special Mystery Menu where customers don't know what they're ordering until it arrives at the table. The surprise factor can lead to amusing reactions, especially if the dishes have quirky names or unexpected combinations.

9. Tableside Entertainment

Integrate roving entertainers like magicians, jugglers, or comedians who interact with customers at their tables. This unexpected entertainment can add a humorous twist to the dining experience.

10. Punny Drink Names

Create a drink menu with pun-filled names that play on popular culture, local references, or current events. Encourage customers to come up with their own punny drink names and feature the best ones on a special menu.

SHOPPING MALL

11 . Themed Events

Organize themed events that align with seasons, holidays, or popular trends. For example, a Back to School event, a Winter Wonderland during the holiday season, or a Tech Expo featuring the latest gadgets.

12. Interactive Social Media Campaigns

Launch interactive campaigns on social media platforms. Encourage customers to share their favorite purchases, create user-generated content, or participate in contests with unique hashtags. This not only engages customers but also provides free promotion for the mall.

13. Loyalty Programs

Develop a loyalty program that rewards regular shoppers with exclusive discounts, early access to sales, or special events. This encourages repeat business and builds a sense of community among customers.

14. Virtual Shopping Tours

Offer virtual shopping tours on your website or through social media. Highlight different stores, showcase the latest trends, and provide behind-the-scenes looks. This is especially appealing to those who prefer online shopping.

15. Collaborative Pop-Up Shops

Partner with local businesses, artists, or online brands for collaborative pop-up shops within the mall. This not only brings in new and diverse products but also introduces the mall to a wider audience.

16. Tech Integration

Implement technology to enhance the shopping experience. Consider using augmented reality (AR) mirrors in fitting rooms, interactive kiosks, or mobile apps that provide exclusive deals and navigation assistance.

17. Themed Nights/Weekends

Host themed nights or weekends with special discounts, live entertainment, and unique activities. Examples include Fashion Night, Foodie Weekend, or Family Fun Day.

18. Local Influencer Collaborations

Partner with local influencers to promote the mall. Allow them to curate their favorite finds, share their shopping experiences, and host meet-and-greets or live sessions within the mall.

19. Sustainability Initiatives

Emphasize sustainability by hosting events focused on eco-friendly products, partnering with green brands, or organizing workshops on upcycling and reducing waste.

20. Mystery Discounts

Create an element of surprise by offering mystery discounts at checkout. Customers can pick a sealed envelope or scratch-off card to reveal their discount, adding an exciting and interactive element to the shopping experience.

TRAVEL BAG

21 . Interactive Lining

Embed an interactive, touch-sensitive lining on the inside of the bag. This lining would have a world map design with highlighted routes and destinations.

22. Mobile App Integration

Create a companion mobile app that syncs with the travel bag. Users can input their travel itineraries, mark places they've visited, and even add notes or memories related to each location.

23. LED Lights or E-ink Display

Use LED lights or an E-ink display embedded in the lining to illuminate or mark the places the user has visited. This creates a dynamic and visually appealing representation of their travel journey.

24. Customization

Allow users to customize their map with different colors, icons, or even photos. This personalization adds a sentimental value to the bag, making it a unique reflection of the user's travel experiences.

25. Social Sharing

Enable users to share their travel maps on social media directly from the app. This not only promotes your brand but also creates a community of travelers who can inspire each other.

26. Limited Edition Series

Introduce limited edition versions of the travel bag featuring iconic routes or themed maps (e.g., historical landmarks, natural wonders). This could create a sense of exclusivity and encourage collectors.

27. Collaboration with Travel Influencers

Partner with travel influencers to