Branding is the art of creating a distinct identity for a product or a business, and in agriculture, it has transcended the notion of being merely a logo or a label. A strong agricultural brand goes far beyond visual elements; it embodies the values, ethos, and commitments of the farm or agribusiness. It tells a story that resonates with consumers, making them feel a sense of connection to the food they consume.
Branding within the agricultural sector is no longer limited to large corporations; it is equally vital for small-scale farmers and local producers. In fact, small farms can benefit tremendously from creating a unique brand identity that sets
