HOW TO USE YOUR eco-friendly APPROACH AS A SELLING POINT
As the market for eco-friendly and sustainable consumer goods grows and marketing campaigns emblazoned with environmentally conscious messages begin to reign mainstream advertising, what once appealed to customers may have aged into a model of the past. Actively engaging with the climate crisis of the 21st century and shaping the mammoth-sized issue into a smaller, more relatable problem which can be tackled through smaller acts of kindness to the planet has transformed into a marketable theme.
By weaving your ethical and moral stance into your marketing, you can attract customers, transforming this into a selling point. By aligning your marketing strategy to match this theme, you can do more by emotionally connecting with prospective buyers which not only secures the sale but
