Social sampling
Background: Connecting with consumers can be a challenge for FMCG brands and they often rely on costly and inefficient sampling to engage with the key grocery decision-makers in a household. Being able to identify and engage the right influencers for a campaign can be an effective way to target sampling with the right audiences and allow them to tell the story of their experience to friends and followers, amplifying the impact of this direct experience.
With a bespoke and innovative technology solution, the partnership between Social Soup and the PepsiCo Smiths Snackfood range Sunbites aimed to reduce
