Dealing with Screamers, Liars, and Criers: Or the Art of Sales

By Charlie Scheele

The title of this book, Dealing with Screamers, Liars, and Criers, may be a bit misleading to people who do not engage in the sales and service field. Dealing with screamers, liars, and criers has nothing to do with controlling children or managing their lives. But if you do work for a business to help with problem resolution or direct sales, you know exactly what I speak of.

This book has everything to do with overcoming your client's negative behavior while promoting goods and services or even persuade your fellow workers to your opinions and beliefs.

At times, the distinction between naughty children and clients is hardly noticeable. Unfortunately, part of sales is dealing with screamers, liars, and criers. Many people have little or no technical training in the managing a contact. Rarely to you get this technical training. But my lifelong search for excellence in sales and service will show the reader the path to learning and succeeding.

This book is not exclusive to sales professionals, for there are many ways one can be a salesperson. It may mean professing your opinion concerning a business decision. Or even more importantly, it may help you sell the most valuable product you have, yourself, when you interview for a job.

Do you know how to deal with clients under the worse of conditions? This book will show you signposts to success. Within, you may learn many techniques and systems to do so.

This book is dedicated to help you excel at sales and customer service. It will help you manage sales contacts and what it takes to be the best in your trade.

• Language: English
• Publisher: Page Publishing, Inc.
• Release date: Nov 22, 2022
• ISBN: 9781662484612

Book preview

cover.jpg

Dealing with Screamers, Liars, and Criers

Or the Art of Sales

Charlie Scheele

Copyright © 2022 Charlie Scheele

All rights reserved

First Edition

PAGE PUBLISHING

Conneaut Lake, PA

First originally published by Page Publishing 2022

ISBN 978-1-6624-8463-6 (hc)

ISBN 978-1-6624-8461-2 (digital)

Printed in the United States of America

Table of Contents

Foreword

Chapter 1

Before I Was Born

Chapter 2

Before I Was Born: You Get what You Pay For

Chapter 3

Being Born

Chapter 4

Being Born: What I Want may not Be What You Want

Chapter 5

You Can Bring a Horse to Cake

Chapter 6

You Can Bring a Horse to Cake: Product Acceptance

Chapter 7

Top-Seller Bonus: You Aren't Fit for Graduate School!

Chapter 8

My $1,600 Oil Change

Chapter 9

My $1,600 Oil Change: Integrity

Chapter 10

Who Is Calling?

Chapter 11

Who Is Calling? Selling at Its Best

Chapter 12

You Can Put the Kitchen Sink There

Chapter 13

You Can Put the Kitchen Sink There: Being Prepared

Chapter 14

It's My Obsession, and I'll Try if I Want To

Chapter 15

It's My Obsession and I'll Try if I Want To: Achieving Excellence

Chapter 16

We Are All Doomed!

Chapter 17

To Go Where No Programmer Has Gone Before

Chapter 18

Good Joe

Chapter 19

Good Joe: How Quick Is Your Wit?

Chapter 20

Finale

About the Author

To my sister and brothers for, without their love and kindness over the years, I would not be here today to share this book with you. And also to my children, their children, and my dear friends, all who have given me optimism and hope for the future.

Foreword

The Merriam-Websters Dictionary takes a mechanical outlook to the definition of the word sales . Blah, blah, blah, as it goes. To wit, Mister Webster says the following: Of, relating to, or used in selling.

Not much of an imagination there, Brother Daniel.

Please do not confuse sales with vending, the mindless art of scanning, bagging, and charging for items that the prospect has chosen without the counsel of the person scanning the product.

To me sales are:

Making the target audience aware of the value of the product you have to offer;

Convincing them they have to have it;

Providing the means that they can get it, and;

Closing the deal.

Why am I writing this book? While taking a cross-country trip recently with my brother, a consummate salesperson in his own right, he talked with me about my sales history. At the end of our conversation, he remarked, Why can't people sell anymore? To which I concurred.

Upon reflection of his dismay, my retirement, and the COVID-19 quarantine, I had the motivation and the time to write. For the style of writing, I decided to assemble a series of Aesopian-style stories, some true and others wildly false (to add interest), and tell the moral of each story.

While this book is meant to be educational, it is also meant to deliver a good measure of humor; more of a Mary Poppins style of giving the reader a spoonful of sugar to help the medicine go down. In this book, my sugar is humor, and the medicine, my instruction on what it takes to be a competent salesperson. Occasionally, I will throw in a top-seller moment, depicting landmark events in my life when I rose to the occasion and seized the opportunity.

You will also learn that I am not bashful about bragging. Oh, I have a lot of humility, but I just have a hard time finding it.

It is an easy read. So find a comfy chair, sit back, and discover how learning about sales can be fun.

Best!

Charlie Scheele, Jack of all trades and master of at least one.

608-346-3473

[e-mail]

Chapter 1

Before I Was Born

Shortly after the end of my previous life, I entered the great cosmos. I knew what to do: meet with the Maker of all things for reassignment. Even though I am Catholic, the term God has too much baggage attached to that name. I have decided to use a more understandable and less stereotyped name for this writing. Thus, Maker of all things is my choice.

The Maker, obviously pleased, told me the following, Since you had done so well in your last assignment, we are sending you to the carnival called Earth. And you get to pick your life path.

Thank you, Maker, I said. But I have no idea what a life path is. What do most people pick?

The Maker snickered a bit and said, Well, many people pick a very safe path, one with very few problems and a great deal of certainty, and having very few surprises. We call it the kiddie ride. He smiled, holding back a laugh but just barely.

Gee, that sounds awfully boring. What other paths do you have?

We do have a path we like to call the roller coaster. He leaned forward as his eyes grew large.

What's a roller coaster?

"It is the opposite of the kiddie ride. Your life will take you up, down, left, and right. You'll never know what will happen next. You will experience the highest of highs and the lowest of lows. But you will appreciate both the highs and lows as it will give you the depth of knowledge about life. You will come exceedingly close to death only to be rescued and avoid it. From these intense experiences, you will come to know what it is to be fully alive. Every day after that will be a gift. Each will be special for you. Yours will be a life