Summary of Marta L. Tellado's Buyer Aware

By IRB Media

Please note: This is a companion version & not the original book.

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#1 A few years ago, I woke up to find that my phone had sent me a message promoting lawn furniture. I was creeped out. The internet is a black box that knows everything about me and my habits. -> The internet is a black box that knows everything about me and my habits. It can sell my information to advertisers, who can then send me ads for running shoes, cholesterol blockers, and dubious nutritional supplements.

#2 The companies that harvest our personal information from us before we realize what they're doing have become incredibly wealthy because they've restricted our online choices and manipulated search engine results.

#3 The companies that harvest your personal information from you before you realize what they’re doing have become incredibly wealthy because they’ve restricted your online choices and manipulated search engine results.

#4 The internet is a black box that knows everything about you and your habits. It can sell your information to advertisers, who can then send you ads for running shoes, cholesterol blockers, and dubious nutritional supplements.

• Language: English
• Publisher: IRB Media
• Release date: Oct 4, 2022
• ISBN: 9798350032116

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Marta L. Tellado's Buyer Aware

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 1

#1

The internet has countless companies that collect and sell our data. This allows advertisers to target us with ads, and gives hackers access to our personal information.

#2

The internet has become a marketplace dominated by the biggest tech companies, who use our personal information to sell our secrets to the highest bidder. We don’t always know where our data is going, and we don’t always know what buyers are doing with it.

#3

The big tech companies have been collecting our personal information and using it to make it easier for businesses to hook us. This is what Zuboff calls surveillance capitalism.

#4

Companies have intruded into our personal lives without permission or apology for monetary gain, and we have to accept this as a trade-off in order to gain access to the magical world of technology.

#5

The longer these companies are allowed to grow, the harder it will be to control them.

#6

The internet giant Google has been accused of unfairly disadvantageous practices by the US government. Its diverse businesses include search engine, browser, and YouTube. It is common to use Google search engine on a Google device to access a Google website full of Google ads.

#7

The US government took no action against Amazon for its anticompetitive practices. This is an indication that the government’s approach to antitrust hasn’t kept pace with the ways technology companies have changed the marketplace.

#8

The Big Four are notoriously tight-lipped about how their