Summary of Chris Anderson's Free

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Jell-O was invented in 1895 by Pearle Wait, a carpenter who wanted to get into the packaged food business. He mixed in fruit juices, along with sugar and food dyes, and marketed it as a treat that could add jiggly, translucent fun to almost any meal. But it didn’t sell.

#2 In 1902, Genesee gave away recipes for Jell-O to promote the product, which turned out to be a huge success. The company then began to print and distribute free cookbooks door to door, which helped promote the product and create demand.

#3 The most famous example of this new marketing method was in Boston, where King Gillette invented the disposable blade safety razor. He sold millions of razors to the army at a steep discount, hoping the habits soldiers developed at war would carry over to peacetime.

#4 The twenty-first century will be a bits economy, where anything free in the atoms economy is paid for by something else. In the online world, free is the default and pay walls are the route to obscurity.

• Language: English
• Publisher: IRB Media
• Release date: May 11, 2022
• ISBN: 9798822513082

IRB Media

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Insights on Chris Anderson's Free

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 15

Insights from Chapter 16

Insights from Chapter 1

#1

Jell-O was invented in 1895 by Pearle Wait, a carpenter who wanted to get into the packaged food business. He mixed in fruit juices, along with sugar and food dyes, and marketed it as a treat that could add jiggly, translucent fun to almost any meal. But it didn’t sell.

#2

In 1902, Genesee gave away recipes for Jell-O to promote the product, which turned out to be a huge success. The company then began to print and distribute free cookbooks door to door, which helped promote the product and create demand.

#3

The most famous example of this new marketing method was in Boston, where King Gillette invented the disposable blade safety razor. He sold millions of razors to the army at a steep discount, hoping the habits soldiers developed at war would carry over to peacetime.

#4

The twenty-first century will be a bits economy, where anything free in the atoms economy is paid for by something else. In the online world, free is the default and pay walls are the route to obscurity.

#5

Free is a powerful economic force that can be used to compete with traditional business models. It is the basis of freeconomics, which is the study of how to make money around free.

Insights from Chapter 2

#1

Free is a word that has many meanings, and has been twisted and turned by marketers. It is the most natural transaction of all, yet it is also the most suspect. It is never as simple as it seems.

#2

There is a wide range of meanings to the term free. Some things are free, but only if you are willing to sacrifice other things. Ad-supported free content is a business model that has been around for more than