GOOD TALKERS, BAD LISTENERS?

FOR A NATION of supposedly taciturn people, we are surprisingly forward when it comes to the dark art of promoting ourselves via advertising. Of all nations in the world, only seven outspend New Zealand on advertising in per capita terms, and in 2015, we clocked up a rather impressive $515 of spend in the sector for every man, woman and child in the country.

And it turns out we’re actually pretty good at making the stuff as well. Campaign Brief recently reported New Zealand