WHAT MADE 2021 SUCCESSFUL FOR SAATCHI & SAATCHI?
I was pleased with the agency’s progress. We came together, and we achieved the first phase of our ‘Specialise, Weaponise & Connect’ transformation.
We specialised around our focus on cultural creativity. We weaponised through the launch of our Cultural Studio, and we accelerated our connect strategy to provide many clients with wider capability, technology solutions and digital transformation services from the Publicis Groupe connected platform [which Saatchi & Saatchi is part of], creating connected ecosystems and experiences at pace.
We’ve now entered this year with the right balance of scale, talent, capability and focus. We’re excited about the possibilities ahead, and ready
