In the early 90s, trailblazing trio Cypress Hill made music history by blending East Coast hip-hop fundamentals with West Coast Chicano swash. One-third of the group, rapper B-Real, is universally recognizable for his unmistakably iconic nasal twang. B's alter ego, cannabis cultivator “Dr. Greenthumb,” was born, and the moniker evolved from a character referenced in his tracks to a self-titled dispensary chain.
Next came myriad licensing and merchandising deals. While Dr. Greenthumb may have the Midas touch, B-Real elucidates to Cannabis & Tech Today that all that glitters in the cannabis industry isn't golden trichomes.
C&T Today: Let's discuss your automated cultivation system, THC controls. How's that going?
BR: We re still working with THC Controls, dialing all that in, and getting ready to try and develop some other things for it. We're updating the technology. We always got our eyes, ears, and minds open to new things. So, you just never know what might pop off.
THC Controls is something that we're definitely proud to be a part of because that technology is for cultivators. That's where we come from before we started the brand. We were a group of cultivators, trying to do this, right? When you can put technology
