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    Interview with Sir Martin Sorrell

    Sep 28, 2020 4 minutes

    S4 Capital, the pure-play digital advertising group started by Sorrell, the founder of WPP, is in a sweet spot in the market, serving the tech, health care, online shopping, in-home entertainment and gaming sectors, all doing well during the pandemic.

    “COVID-19 is a burning platform and has accelerated the speed of digital transformation and disruption,” Sir Martin told AdNews.

    Deals

    From our point of view, and without making light of it, I have to say the lockdown is pretty productive. Obviously from an inter-personal point of view, it makes life difficult but it hasn’t prevented us from pitching effectively for business. Although we prefer land and expand, as we call it, rather than set pitches,

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