Ultimate Multi Level Marketing Secrets
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Book preview
Ultimate Multi Level Marketing Secrets - Fernando Moreira
The Ultimate Multi Level Marketing Secrets
Everything You Ever Need to Know About Multi Level Marketing
Table of Content
Chapter 1....................................................................................................................................................... 4
The Multilevel Marketing Concept ............................................................................................................... 4
What is Multi-Level Marketing?................................................................................................................ 4
Multi-Level Marketing Vs. Pyramid Marketing......................................................................................... 4
Structure of Multi-Level Marketing .......................................................................................................... 5
Growth within Multi-Level Marketing Firms ............................................................................................ 5
CHAPTER 2 .................................................................................................................................................... 6
Understanding the MLM Situation and Opportunities................................................................................. 6
Scope of Multi-Level Marketing................................................................................................................ 6
Multi-level Marketing Opportunities........................................................................................................ 7
CHAPTER 3 .................................................................................................................................................... 8
Understanding the MLM Model ................................................................................................................... 8
Multi-level Marketing Model.................................................................................................................... 8
Chapter 4..................................................................................................................................................... 10
Tips to Develop Appropriate Compensation Plan....................................................................................... 10
Basic Compensation Strategy ................................................................................................................. 10
Chapter 5..................................................................................................................................................... 12
How to Find a Good MLM Business ............................................................................................................ 12
Step I: INVESTIGATE THE COMPANY....................................................................................................... 12
Step II: INVESTIGATE THE PRODUCT:...................................................................................................... 13
Step III: INVESTIGATE THE COMPENSATION PLAN: ................................................................................ 14
Chapter 6..................................................................................................................................................... 17
Multilevel Marketing versus Traditional Marketing ................................................................................... 17
Difference between MLM and Traditional Marketing............................................................................ 17
Chapter 7..................................................................................................................................................... 19
How to Improve Your Multilevel Marketing Skills ...................................................................................... 19
Chapter 8..................................................................................................................................................... 21
Essentials of MLM Business ........................................................................................................................ 21
Chapter 9..................................................................................................................................................... 23
The Legality of Multi level Marketing ......................................................................................................... 23
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Chapter 10................................................................................................................................................... 25
Multi level Marketing Scams and Tips to Avoid Them................................................................................ 25
Tips to Avoid Multi level Marketing Scams:............................................................................................ 26
Chapter 11................................................................................................................................................... 27
Online Multi Level Marketing Opportunities.............................................................................................. 27
Guidelines for Efficient Online Multi-level Marketing............................................................................ 27
Chapter 12................................................................................................................................................... 29
Relationship Building through Multilevel Marketing.................................................................................. 29
CHAPTER 13 ................................................................................................................................................ 31
Generating Leads ........................................................................................................................................ 31
Chapter 14................................................................................................................................................... 32
Measuring Multilevel Marketing Performance........................................................................................... 32
Chapter 15................................................................................................................................................... 34
Advantages of Multi-level Marketing ......................................................................................................... 34
Chapter 16................................................................................................................................................... 36
Disadvantages of Multi-level Marketing..................................................................................................... 36
Chapter 17................................................................................................................................................... 38
Why MLM Goes Wrong- the Company’s Perspective................................................................................. 38
Reasons for MLM Failures....................................................................................................................... 38
CHAPTER 18 ................................................................................................................................................ 40
Secrets of Multi-level Marketing ................................................................................................................ 40
Chapter 19................................................................................................................................................... 42
Multi-level Marketing - an Overview.......................................................................................................... 42
3
Chapter 1
The Multilevel Marketing Concept
What is Multi-Level Marketing?
Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit. Firms, having a large product base, often cannot employ equivalent sales force; and believe they would be better off without the traditional approach. Hence, they implement MLM to survive competition from multi- nationals.
MLM is also known as Network Marketing because it utilizes a network of individual customers to hit other potential customers. In other words, every individual customer serves as a sales representative.
Multi-Level Marketing Vs. Pyramid Marketing
People often confuse MLM with pyramid marketing; however there is very clear distinction between the two approaches: pyramid marketing is about getting your money and then using you to recruit other distributors; MLM, on the other hand, is about moving the product through a larger network of distributors so that the business can increase sales volume.
Another difference between MLM and pyramid marketing is that Pyramid marketing requires each level to DOUBLE before a new level is created so it isn't fair to people