Instagram Marketing Secrets 2023 The Ultimate Beginners Guide Grow your Business and Convert Followers into Dollars: KELLY LEE, #2

By KELLY LEE

When I wrote this book I mainly thought about small and medium-sized companies.

Thanks to the power of one of the most popular social networking sites in the world, Instagram, there is a chance to develop your business and significantly increase your turnover.

 

If you notice that other people's followers are growing and yours are struggling to move.

If you have difficulty finding the right filter or hashtag.

If your content does not seem to attract anyone's attention.

 

Then this guide is meant for you!!!

 

Together we will analyze and understand:

• What are the principles of marketing
• What is SWOT analysis and how important is it
• Competitors - Buyer Personas and Market Segmentation
• How to find your market niche
• Brand Awareness
• Personal Growth Strategies

but most of all...

• How to attack and commercially conquer 2023

 

Special insert: the most important American and British holidays

 

Don't hesitate, and don't waste any more precious time!

 

WHAT ARE YOU WAITING FOR?

CLICK THE BUY NOW BUTTON!!!

• Language: English
• Publisher: KELLY LEE
• Release date: Aug 21, 2022
• ISBN: 9798201036089

Book preview

INSTAGRAM MARKETING SECRETS 2023

The Ultimate Beginners Guide

Grow your Business and Convert Followers into Dollars

KELLY LEE

Acknowledgment

I want to thank you for buying my book and for trusting me, sincerely... Thanks!

I hope my books help you find the right way to know, use, and growth with Instagram and Social Media Marketing!

Good Business!!

Find my books online

© Copyright 2022 by Kelly Lee

All rights reserved.

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TABLE OF CONTENTS

Introduction

PART I – MARKETING PRINCIPLES

CHAPTER 1

SWOT ANALYSIS

SWOT analysis: what it is

Why do a SWOT analysis? The advantages

When is a SWOT analysis useful?

How to do a SWOT analysis in 5 steps

SWOT analysis: a practical example

CHAPTER 2

COMPETITOR

What is competitor analysis?

Why do a competitor analysis

How to do market analysis

CHAPTER 3

BUYER PERSONAS

What are buyer personas?

Types of buyer personas

How to create a buyer persona: the first steps

Effective buyer personas: the must-have data

30 questions to ask to create your buyer personas

CHAPTER 4

MARKET SEGMENTATION

Market segmentation

Market segmentation: what are the benefits?

4 types and examples of market segmentation

Email marketing and market segmentation

How to segment your market with Facebook Ads

PART II – IMPROVE (YOU AND YOUR BUSINESS)

CHAPTER 5

PERSONAL GROWTH

Personal Growth

The four magic words of personal growth

The power of habit

Personal growth books

Phrases on personal growth

CHAPTER 6

HOW TO FIND YOUR MARKET NICHE

Niche market

Market segmentation

How to Identify a Profitable Market Niche

How to find a niche and emerging niche market

How to find your market niche

Niche market: practical examples

CHAPTER 7

BRAND AWARENESS

Brand awareness: definition

Difference between brand awareness and brand identity

Brand awareness: how do you measure it?

6 tips for understanding how to build brand awareness

CHAPTER 8

UPSELLING AND CROSS-SELLING

Upselling and cross-selling

How to do up-selling

How to cross-sell

Upselling and cross-selling: why are they important?

CHAPTER 9

CONVERSION RATE

The conversion rate of an e-commerce store: what is it?

How to increase the conversion rate?

PART III – ATTACK AND CONQUER 2023

CHAPTER 10

TOP INSTAGRAM TRENDS OF 2023

How to improve your engagement on Instagram in 2023

How to succeed on Instagram in 2023

CHAPTER 11

PRODUCTS TO BE SOLD ONLINE IN 2023

How to choose what to sell online?

Research your competitors' products

What to sell online? 10 trending products

How to set your price range?

How to choose a supplier for your dropshipping products?

Shipping methods and times

CHAPTER 12

MAJOR AMERICAN AND UK HOLIDAYS

USA PUBLIC HOLIDAYS IN 2023

UK PUBLIC HOLIDAYS IN 2023

Introduction

The growing success of online shopping, or rather mobile shopping, has led to more and more users becoming convinced. 96% of American consumers would now be online shoppers, for example. Even when the purchase is physical, taking place in shops and the most traditional forms, the consumer's journey is now diversified and includes numerous stages, many of which are now completely digital.

From this perspective, it is easier to understand why 60% of Instagrammers say they discovered a product or service on Instagram, either through the official channels of the brand in question (80% of those registered follow at least one) or through posts by influencers and other ordinary users, and why 72% of those registered have at least once bought a product or service after seeing it on Instagram.

But how do you optimize an Instagram profile for eCommerce? The general principles that make a good presence strategy on the platform certainly apply. For example, Forbes reminds us that even those who sell online should respect the rule of thirds, i.e. alternating promotional posts, in which the products or services offered by the brand are the protagonists, with 'conversational' posts that encourage interaction with the fan base and contribute to the creation of a community, and with more general content regarding the sector or macro-area in which they operate.

The right associated text and image would increase the likelihood of the content being remembered by 600%. It is for this reason that, just as you should take the necessary care when writing product sheets for eCommerce, if you want to sell on Instagram you should also adequately curate the descriptions and captioning of your posts. Simple brand or product storytelling is not enough, you need to play with an emotional language that suggests to the user the idea of urgency and exclusivity without sacrificing the necessary informative content and making sure that the call to action (better if explicitly and semantically linked to the field of purchases, such as Go to the cart!, Buy now, etc.) is always very clear.

PART I – MARKETING PRINCIPLES

CHAPTER 1

SWOT ANALYSIS

SWOT analysis is an extremely effective way to analyze what your company is succeeding at, what needs to be improved, where it needs to grow, and what its weaknesses might be.

When it's time to study your competitors or create a business plan, you might consult the results of your SWOT analysis to identify any gaps in your strategy.

And the best part is that conducting a SWOT analysis does not require a huge investment in terms of time. On the contrary, it is an activity that can be quick, easy, and fun. If done well, it will be an incredible asset to your business and is extremely powerful.

SWOT analysis: what it is

SWOT analysis (also known as SWOT matrix) is a strategic planning tool. The acronym SWOT stands for:

Strengths

Weaknesses

Opportunities

Threats

The first two - strengths and weaknesses - are referred to as internal factors, which include elements over which you have control and which can change, such as the workforce or product packaging.

Opportunities and threats, on the other hand, are external factors outside your control, such as market trends or competitors. However, they can still have an impact on your business, for better or for worse.

Here is a clear example of a SWOT analysis for a company.

Example swot analysis

Usually, companies conduct a SWOT analysis to shape their strategy, but individuals can