Summary of Jeff Gothelf & Josh Seiden's Sense and Respond

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The digital revolution has brought two critical forces to the world of business: uncertainty and continuous change. Companies that apply the power of continuous change to their products, services, and businesses as a whole are able to adapt quickly to uncertainty.

#2 The team at Facebook could have simply hired more reviewers to deal with the deluge of inappropriate photos, but instead, they began to look into the reported photos. They realized that most of the photos were not actually inappropriate.

#3 Until now, the common response in business and government has been to separate technology from core operations. But this approach doesn’t work because it reduces the business’s capability to act.

#4 The first wave of internet companies in the late 1990s offered a new kind of software distribution model: software as a service. In this model, we didn’t install software on our local computers. Instead, the software ran on a company's server, and we consumed it over the web.

• Language: English
• Publisher: IRB Media
• Release date: Apr 29, 2022
• ISBN: 9781669399049

IRB Media

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Insights on Jeff Gothelf & Josh Seiden's Sense and Respond

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

The digital revolution has brought two critical forces to the world of business: uncertainty and continuous change. Companies that apply the power of continuous change to their products, services, and businesses as a whole are able to adapt quickly to uncertainty.

#2

The team at Facebook could have simply hired more reviewers to deal with the deluge of inappropriate photos, but instead, they began to look into the reported photos. They realized that most of the photos were not actually inappropriate.

#3

Until now, the common response in business and government has been to separate technology from core operations. But this approach doesn’t work because it reduces the business’s capability to act.

#4

The first wave of internet companies in the late 1990s offered a new kind of software distribution model: software as a service. In this model, we didn’t install software on our local computers. Instead, the software ran on a company's server, and we consumed it over the web.

#5

The shift from a manufacturing process to a distribution process is a paradigm shift. In the digital world, there is no longer any manufacturing. The cost of change is now low, and companies can release new features and capabilities at a rapid pace.

#6

The first generation of consumer software changed how we work. It was inflexible, but it allowed businesses to deliver customer services based on, mediated by, or simply supported with software.

#7

Agile software development, which is at the heart of sense and respond, helps create transparency. It is easy to see what the team is doing because it is sharing its work continuously.

#8

The scientific method is used by companies to optimize the checkout flow at Amazon. They release different versions of a portion of their website and route incoming traffic to the variant versions, comparing the performance of the versions.

#9

The internet has made it easy to connect apps