Summary of Joan Magretta's Understanding Michael Porter
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#1 The key to competitive success is to create unique value. This is what managers need to understand about the nature of competition and competitive success. The right mind-set and analytics are essential for strategy.
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Summary of Joan Magretta's Understanding Michael Porter - IRB Media
Insights on Joan Magretta's Understanding Michael Porter
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 1
#1
The key to competitive success is to create unique value. This is what managers need to understand about the nature of competition and competitive success. The right mind-set and analytics are essential for strategy.
Insights from Chapter 2
#1
Strategy is the process of achieving superior performance in the face of competition. It is deceptively simple, but if you stop to think about it, you will realize that these terms are loaded. What is competition, and how does it work.
#2
Competition is pervasive, and managers must deal with it. However, how you think about competition will determine the choices you make about how you compete. It will impact your ability to critically assess those choices.
#3
The competition to be the best is often mistaken for business competition. In reality, there can be multiple winners within an industry.
#4
The first flaw of competition is that it is impossible to be the best. If an organization sets out to be the best, it sets itself an impossible goal. This leads to a destructive, zero-sum competition that no one can win.
#5
Porter's research shows that in industries where there is price competition, eventually every company ends up looking similar and customers are left with nothing but price as their basis for choosing.
#6
The Hotel