Video Marketing - How To Build Trust, Create Engagement And Drive Sales With Video Marketing

By Jeff Green

How To Build Trust, Create Engagement And Drive Sales With Video Marketing

For many businesses, generating sales is a delicate balance. It entails cultivating relationships with prospective customers, developing memorable and informative brand touchpoints, and ultimately assuring your audience that your product or service is the answer to their problems.

 

In each of these cases, video plays an important role. Video's dynamic nature attracts more attention than a wall of text or a static image, and the visuals allow for a more personal connection.

 

Here is what you will learn in this book:

• Understand the old elements that sill remain alive in video marketing.
• Identify the new and old factors that make up modern video marketing.
• Understand the concept of return on effort.
• Understand the KLT (know-like-trust) buying process.
• How to create a human connection with your prospects.
• And much more!

What are you waiting for? Grab a copy today!

• Language: English
• Publisher: Royce Publishing
• Release date: Mar 24, 2022
• ISBN: 9798201507909

Book preview

Introduction

Video marketing is not actually new. Regardless of what you've heard or how much hype surrounds video SEO, video conversions, or video sales pages, video marketing as a whole is not a new phenomenon.

Video has always existed. In fact, many online marketing professionals have long recognized its marketing potential. To understand the hype surrounding video marketing even back then, go back to the days of RealPlayer.

The truth is that the promise of video marketing has always been well known, but what distinguishes today is that we now have the technology to deliver on these promises. People have always talked about how amazing video marketing could be, but it was all just speculation. It was all speculation and opinion, with no facts to back it up. The technology was simply insufficient.

Video marketing has become the killer app as a result of four major changes. It has always been the once and future king of marketing, but it is likely to reclaim its throne as a result of the rise of high-speed yet low-cost wireless data transmission. You can watch videos on your mobile phone without having to wait an eternity for the video to fully download.

We also have standardized high-quality decoding and coding technology. In other words, no matter what device you're watching a video on or which website you're visiting, the images will be crisp and the sounds will be crystal clear.

Another recent technological breakthrough concerns the cost of storage. You must understand that the video you are watching must be saved somewhere. It must be stored on a series of hard drives. That isn't free. Storage costs have plummeted as a result of advances in technology. Furthermore, the service that people provide to host websites has become increasingly affordable.

With this combination, video marketing has come to its home. It's finally here, but here's the catch. It's rather ironic. Today's challenge for video marketers is that video may have become a victim of its own success. The issue now is that there is so much video available that most of it simply does not have an impact. They don't convert people into buyers.

The majority of YouTube videos have very few views.

Have you ever been searching for something on YouTube and noticed how many videos have very few views? The vast majority of marketing videos on YouTube and other platforms suffer the same fate.

You must accept the fact that modern video marketing is both new and old. You will either succeed or fail based on how you navigate these factors. Either your video will convert people into buyers or it will sit on YouTube with no views.

––––––––

What's New?

Modern video marketing incorporates three new technologies that have significantly increased its effectiveness. To begin, you can create video using software. You no longer have to manually patch together or shoot video content. There is a wide range of software available to assist you in editing, enhancing, and even automating the creation of video content.

Furthermore, video marketing content is increasingly