The Business of Successful Speaking
By Andrea H. Gold and Gary Yamamoto
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About this ebook
Discover the Million-Dollar Secrets of Professional Speakers
You deliver speeches that are powerful and insightful. People say your speeches are the best they've heard. But in public speaking, 90% of the work is completed before the speaker steps on the stage. This book provides that critical 90% from a successful speaker bureau owner and a professional speaker. This is a no-nonsense book, heavy with facts and insights, yet it's easy to read. It includes details to:
- The different types of speakers and presentations you can give
- Get effective marketing & sales methods.
- Approach and get booked by speakers bureaus.
- Approach decision makers who book speakers.
- Pricing your presentation and negotiating your fees
- Creating your speaking contracts and invoicing.
- How to set up your office and create your business.
- Create additional income streams from your speeches.
- Get advice from some of the best speakers in the world.
The savvy speaker who employs just one or a few items from this book can realize a great savings or earnings worth thousands of dollars. The true secret of this business is in having the best marketing, sales, and office operation to win the business. As one public speaker put it, "Your speech is your reward for the work you did." Whether you wish to become a million-dollar speaker or are just investigating the business, this book will give you the inside look. It will shorten your learning time and accelerate your speaking career. It's your pathway to becoming a million dollar speaker.
Review:
The authors run Gold Stars Speakers Bureau. They don't appear to hold anything back in telling how to get started, decide on fees, bill clients and improve chances for success... — J.C. Martin, Arizona Daily Star
Testimonials:
Many speakers have wonderful platform skills, fantastic content and absolutely no marketing savvy. This book can help great speakers become well-known speakers! The Business of Successful Speaking should be required reading for anyone entering the speaking business! Your fantastic message and wonderful delivery really don't matter, if not one is listening. The Business of Successful Speaking will help ensure that you have an audience! — Marshall Goldsmith, Author: What Got You Here Won't Get You There.
"This is the most comprehensive flight plan for the business of speaking I have ever seen… A must read for speakers plotting their career." — Howard Putnam, Former CEO Southwest Airlines, professional speaker and author.
"Everything I've learned the hard way over 30+ years of being in the business in one easy-to-use document." — Mike McKinley, Past President of the National Speakers Association.
"I loved your book! I loved it because it combines a (love) story of two people that is written by them, with the spicy knowledge acquired through their lifetime together, in the context of American culture. What a unique combination! Congratulations!" — Maria Lemos, Sustainable Side of the Street, Lisboa, Portugal.
As owners of Gold Stars Speakers Bureau for over 30 years, the authors have booked thousands of presentations for tens of millions of dollars. You'll learn the inside story of the speaking business. You'll discover what decision makers and meeting planners want from their speakers. You'll know the needs, desires, frustrations, and fears of their client.
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