Public Speaking Success For The College Circuit

By Daniel Haxton

Did you know you can get paid several hundred, to several thousand per speech on the college circuit? Or maybe you've heard that the college market can be profitable, yet have no idea how it works. No matter where you are in your speaking career, making zero, or doing pretty well the college market can be lucrative if you know how to play the game. In this guide, you will learn everything you need to know about how to get started on the college speaking circuit.

Written by a speaker who was worked on the college circuit, the author takes you on a journey detailing the ins and outs, highs and lows, and what it is really takes to be successful on the college circuit.

In these pages, through plain conversational English and first-hand experience you will learn:

• A detailed explanation of how the college speaking market works
• How to get top dollar speaking fees, and negotiation strategies to help achieve this goal
• 15+ ways to promote your program on campus
• An email strategy that can help in packing the house
• The guaranteed ways to get your career canceled, and how to avoid them
• A blueprint for DIY marketing and promotion
• How to work with agencies and campus talent buyers
• The ONE-KEY INGREDIENT needed to increase your chances of being booked

Stop speaking for free and learn how to make hundreds, even thousands in just one speech on the college circuit. The Public Speaking Success for the College Circuit text manual is a compilation of information on how to break into the college market and begin making real money doing what you love. Oh… And this is NOT a get-rich-quick scheme. It takes time, patience, and of course, talent. But the opportunities are there!

• Language: English
• Publisher: Daniel Haxton
• Release date: Oct 19, 2021
• ISBN: 9798201600112

Daniel Haxton

Daniel Haxton is a corporate trainer with over 25+ years of experience, specializing in software applications, business development, digital marketing, and project management.  His delivery style has been described as humorous, engaging, smooth, relaxing… yet with a hint of charming snark. He has traveled both nationally and internationally to deliver engaging events for a diverse client base ranging from Fortune 100 companies to small businesses. As his career progressed, he authored several training courses (both physical & electronic mediums), developed eCommerce sites, marketing campaigns, scoped a variety of projects, and launched start up’s. His core teaching philosophies revolve the following tenets: Speak from your heart, not your head The key to learning is to make the concepts simple and connect them to something the student already knows Giving credit is more important than taking it Despite having an outward-facing public career, he is a deeply private person often preferring to spend time with those closest to him. When not participating in the corporate circus Dan enjoys spending time with his family and is also an avid fitness nut and martial art junkie.  He also believes in the power of prayer, taking a moment to slow down, avoiding social media, and refining yourself to be the best person you can be.

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Copyright 2021 All Rights Reserved

All rights reserved. Except as permitted under U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, electronic or mechanical methods, or stored in a database or retrieval system, without the prior written permission of the publisher.

KDP ISBN: 9798496019118

Published in the United States of America

Disclaimer

The content of this report is for educational purposes only.

The information here is not intended to be nor should it be misconstrued to be business, financial or legal advice. For legal advice, you should seek the counsel of a legal professional. While all care has been taken it is the responsibility of the reader to ensure any activities, he/she engages in follow the applicable laws in his country, state, county, and local area. No liability is accepted by the author for any damage caused or claimed to be caused from the information in this report.

Reading this document the reader agrees that under no circumstances are the author(s), or publishers responsible for any losses, direct or indirect, which are incurred as a result of the use of the information contained within this document, including (but not limited to) errors, omissions, or inaccuracies.

By reading past this point you are accepting these terms and conditions.

TABLE OF CONTENTS

About The Author

Is the College Market for Real?

So what kind of money can you make...really?

Some Choices You Need to Make Before You Start

How Exactly Does the College Market Work?

Know Your Role

How Do Campus Entertainment Staff Find Acts to Book?

Showcasing

So how do you get selected to showcase?

The Secret to Getting a Showcase

Ok, Now Here is the REAL Secret to Getting Showcased (and Beyond)

Some Surefire Ways to Get Canceled in the College Market

Personal Story- of the authors first college conference

What Materials Do You Need to Have?

Entering the Campus Programming Market

A Breakdown of the Two Main Players: NACA and APCA

NACA- National Association of Campus Activities

How to Identify the Decision Makers at a Conference

How do you know if you are getting close to being booked?

The Magic Tonic in Getting Booked | Block Booking™ in NACA

APCA- the Association for the Promotion of Campus Activities

APCA Regional Overview

Getting Booked at APCA

APCA Co-op Buying

Let’s Not Forget our Canadian Friends

A Crucial Piece of Data When Booking Gigs

When Getting Booked Think Time Frame

On APCA and NACA Coexisting

So, Does any REAL business get done at these conferences?

And what about the DIY Method?

Ways to Market Yourself to Colleges and Universities

Postcards

On Mailing Press Kits directly to a campus

Advertising in popular campus magazines, event programs

Do you mean you want me to cold call a campus?

On Sending Emails to Campus

Some Additional Strategies for Promoting Your Act

About those Make $ on the College Circuit courses?

So Can you REALLY Make Money on the College Circuit?

What about Agencies?

The UGLY Side of Campus Programming

Considering Everything How Much Should I Charge?

Some Negotiation Tips to Help You Get Booked More Often

A Few of My Favorite Negotiation Tactics

Other (very important) rules of negotiation

How to collect money from a campus

15+ Ways to Promote Yourself on Campus

Is this the end, or the beginning?

Here Are Some Acts Worth Seeing

Parting Words | A Few Arbitrary Ponderings

About The Author

Before we delve into the nitty-gritty of the college market, please allow me to share a little of my background and how I discovered the college market niche. My name is Dan; prior to entering the college market, I was (and still am) a corporate trainer. For the past 20+ years, I’ve run my own IT training company specializing in desktop applications, SEO for local businesses, web development, and organizational development skills. While I am truly grateful for all the knowledge gained, I’ve simply grown weary of the industry and am looking to move in a new direction (more on that later). Just know in my heart I’m an educator, whose passion is teaching others, passing along knowledge, and sharing experiences with them.

Please note from the outset I am not the most talented writer on the planet, which will most likely become clearly self-evident as you delve into the book. My writing style is best described as a conversational, informal tone, with the end goal of this book being to convey everything I’ve learned about working in the college market over the past few years. In short, I will speak from my heart, not my head. Remember I talk for a living....not write. There is a big difference ☺.

Admittedly this is my first attempt at writing a book and the odds of it being a best seller is quite minimal, and it doesn’t make economic sense to spend a lot of money and break the bank on your first attempt. Yes, both Upwork and Fiverr were considered, but given this book has over 25,000 words the cost gets steep. Besides, proofreaders and book editors are really expensive nowadays... good grief! Maybe for the 2nd edition? So please no complaining about poor punctuation, bad grammar, inadvertent typos, sentence fragmentation, delimiter confusion, subject-verb agreement, switching tenses, dangling participles, run-on’s, misplaced modifiers, graphic issues, misbehaving tables, and such. From the start, I appreciate your understanding and forgiveness. Thank you. ☺

How did I discover the college market?

Frankly, it was chance blended with some web research. Outside of being a corporate trainer, I have also spent 18 plus years learning martial arts, violence prevention, and sexual assault awareness. At the risk of leaving humble country, I’ve run my own studio, trained with some pretty heavy hitters (five of which have appeared on the Discovery Channel), and spent countless hours being a perpetual apprentice in the art of self-protection. One day I thought it would be a good idea to start teaching workshops at local colleges since the topic seemed logical, so I started doing some research about how to speak/ conduct workshops on college campuses, only to be blown away by what I discovered. Colleges will pay good money to bring talent acts to college, specifically bands, speakers, comedians, magicians, and a host of others. Or put differently there are tons of ways to get booked on college campuses and, as you may have guessed, plenty of people out there willing to teach you the secrets to getting on the college circuit—for a hefty fee of course. What a shock! The cost can be several hundred to several thousand dollars for such courses. More on this topic later, for now, let’s continue the story of how I discovered the college programming niche.

While doing research I found several speakers who listed upcoming speaking dates and locations on their website. So, being the hard-core skeptic that I am, I actually drove to three geographically convenient colleges to see if they were legit. In case you are wondering I’m in the Philadelphia Metro Area, and drove to Kutztown University, Penn State University Main Campus, and Cabrini College on the respective date of the event to the campus, found the on-campus venue, sat down, and watched. To be clear I asked for permission from the school beforehand. Each speaker was very good and did fantastic work.

At the conclusion of each speaker’s event and after all the attendees had left, I walked up to the speaker, introduced myself, and after some innocuous conversation, asked them point-blank if they would help explain how they got started on the