If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually achieving hit status on the social video platforms is difficult. That’s why we brought in experienced musician and viral content creator Gil Assayas to offer some expert advice on how to attract more viewers to your videos on YouTube, TikTok, Instagram and more.