A to Z Marketing Resource

By Antonia Michele McClammy

What is marketing? By definition, it is “the process or technique of promoting, selling, and distributing a product or service.” But, the art of marketing is more than just assembling product lines or writing simplified phrases. The process takes time and dedication to assemble a unique campaign for each individual company or busines

• Language: English
• Publisher: Empower Life Publishing
• Release date: Sep 4, 2019
• ISBN: 9781733555197

Antonia Michele McClammy

Antonia McClammy is a visionary marketing consultant, speaker, trainer, and CEO for the business of Inversion Social Marketing Management (ISMM) home based in Houston, Texas. She has mastered 10 years of marketing, building strategies, and create goals for small businesses & entrepreneurs locally, nationally and globally. Antonia has managed social media and curated content for marketing in several companies, brands, small business, and nonprofits such as: Momentum Jaguar, Nationwide Insurance, FEMWORKS Communications, Trauma to Triumph Nonprofit, Urban Souls Dance Company, Meoka Pilates, Houston Institute for Culture, Newark Business Hub, The Ferrell Phelps Talk Show, Teacher Confidential, and her latest projects Forward Ever Sustainable Business Alliance, Truth, Racial Healing. Transformation Campus Center-Newark NJ, and Powerhouse Global Magazine in London UK. Her accomplishments include publishing ISMM Social Media Magazine, teaching social media and marketing classes for Business Empowerment Network, and Rutgers Business School CUEED program with the Newark Business Hub. Antonia continuously teaches social media marketing to small businesses owners, staff, entrepreneurs, non- profits. Antonia will be publishing an E-Book called A to Z of Marketing in the first quarter of 2019. Antonia has an entrepreneurial mindset, and spirit. Her experience in growing small businesses, and non-profits branding presence in media & communications, social media designing websites, and she understand precisely how important your brand presence is in the media world. Antonia continues collaborating with FEMWORKS Communications Agency based in Newark, NJ with major marketing projects such as Newark Arts Council, TedxBroadStreet, Apollo Theater, Recognize Newark, Status is Everything, Newark Small Business Summit, Newark Global Shapers, Newark Business Hub, Shop Newark Program, Forward Ever Sustainable Business Alliance, Rutgers University Newark and she's currently working with Corporate Sisterhood, and Sippingpositivtea Empowerment Tour based out of Houston, TX. Antonia understands the mindsets of marketing and social media for media & arts professionals, authors, coaches, talk shows, social initiatives, ministries, and small business marketing needs. Antonia is a graduate of the University of Phoenix majored in Small Business Development and Marketing. She's a 20 -year- resident of Houston, Texas and proud mother of one son and 3 grandchildren.

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Disclaimer

The author has made every effort to ensure the accuracy of the information within this book was correct at time of publication. The author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause.

The information contained within this book/eBook is strictly for educational purposes. If you wish to apply ideas contained in this book/eBook, you are taking full responsibility for your actions.

Disclaimer: The publisher and the author make no representation or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising therefrom.

The fact that an organization or website is referred to in this work as a citation and/or potential source of further information does not mean that the author or the publisher endorses the information, the organization, or website it may provide or recommendations it may make. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read.

The cases and stories in this book have had details changed to preserve privacy.

A to Z Marketing Resource

We provide exclusive features along with the following guidelines:

Social Media Marketing

Cost Effective Marketing Resources

C:\Users\pc\Desktop\ISMM\ISMM LOGO\LOGO - Inversion SMM-MED.png

Online marketing is the action of advertising and marketing the products or services of a business over the internet. Advertising relies upon websites or emails to reach the intended users, combined with e-commerce to facilitate business transactions.

Social Media Development & Training - We will manage your social media marketing or train your marketing staff. Do you need social media strategy or social media calendar we got you covered?

Email Marketing ( Constant Contact Certified) - Do you have an Email Marketing system in place? We can help you set up and activate your Constant Contact 60-day free trial.

Local SEO and Reputation Marketing- ISMM Social Media Marketing helps manage the public facts about your brand across the popular local directories’ consumers search online.

Drive more search traffic to your business. Local SEO increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.

Outsource Marketing- Our Services include Marketing Strategy, Content Strategy, Branding & Graphic Design, Collateral Development, Video Development, Digital Media, Ghost Writing, Translation, Website Design, Strategic Communications and Remote Staffing.

Content Strategy- We can create your business social media toolkits, Social Media Calendars, and develop all your content for all your social media sites

Strategic Communications- Let us promote your brand through events, promotions, social media ads, press releases.

Branding & Graphic Design- We have a team of Creative Designers that develop anything that you can imagine.

Learn more about ISMM at www.ismmmarketingworld.com

Acknowledgments

First and foremost, I would like to thank God Almighty for giving me the strength, knowledge, ability and opportunity to undertake this research study, along with the dedication to complete it satisfactorily. Without His blessings, this achievement would not have been possible.

I would like to thank all my angels and supporters that have made A to Z Marketing Resource possible.

The next mention goes out to FEMWORKS for planting my first seed of creativity: a national campaign Status is Everything. Without granting me a chance 13 years ago, I would not have become a successful marketer.

Karen- Brown-Stovell, you are the best. Thank you for being a strong mentor, collaborative partner and friend in my growing stages as an entrepreneur.  I thank you for those millions of edits and demanding stone perfection on our monthly newsletter for Forward Ever Sustainable Business Alliance and entrusting me to build a strong marketing presence for your grassroots non-profit.

I thank you, Tamara Fleming, for your constant encouragement when I felt like giving up… Thank you for knowing how to motivate the mind and think beyond the box. I thank you for being a gentle giant in my life; I love you to the moon and back.

Thank you, Dr. Jacque Colbert, for writing all those prescriptions of life that you have infused in my spirit… You a loyal sister; someone to be in my tribe and fight to the end. I thank you for inspiring me to be a better woman, entrepreneur, leader, and friend. I love you gurl…

Monica Perras, I cannot express enough gratitude for your amazing spirit, leadership, and beautiful friendship. Iron sharpens iron. I thank the rookie for lifting the veteran… you are amazing, woman, thank you for everything.  I love you immensely.

I thank you my beautiful son for letting me be your mom. I thank you for your constant encouragement and strength to fight for my dreams… It’s amazing how the tables turn…. I love you so much my beautiful prince.

Couldn’t have done it without you Lizzy McNett and your wonderful publishing company Empower Your Life LLC. Making my writing dream come true I look forward to more publications to come.

I want to humbly thank all my supporters… Never think that anything is impossible in your life. Finally know that you can achieve anything you desire in your life.

Thank you for my parent’s love, support, and sacrifices.

Gilbert Lee McClammy Sr. and late Arma Jeanette McClammy

Thank you so much Auntie Suzie for your constant prayers, and unconditional love and support. I love you to the moon.

Preface

Antonia says, "Social media marketing is all about the challenge of balancing the marketing trundle while

walking through the wilderness of advertising."

On one side lies any small business-owned media (websites, apps, social media pages), while the other represents the ever-changing demands and insights of the target customer. However, this is just the start of harmonizing the task; one which extends across an advertiser’s and a publisher’s needs, between CPM (cost per mile) and CPC (cost per click) and extends to measuring data and managing privacy concerns. Marketing outlets are endless, and so are the solutions available. 

It is these choices that challenge the marketer to design unique strategies with a distinct flavor in this wild wild west environment. A to Z Marketing Resource aims to assist with both social media marketing enthusiasts and experts, differentiating the digital marketing platform assessment, and strategy development to marketing operations to the final stages of a campaign.

A to Z Marketing Resource provides exclusive features along with the following guidelines:

Social Media Marketing

Cost Effective Marketing Resources

C:\Users\pc\Desktop\ISMM\ISMM LOGO\LOGO - Inversion SMM-MED.png

Online marketing is the action of advertising and marketing the products or services of a business over the internet. Advertising relies upon websites or emails to reach the intended users, combined with e-commerce to facilitate business transactions.

Digital technology has transformed the way we live and work. The impacts can be seen in every industry from retail to health care. Now more than ever, organizations and their employees face the challenge of developing and maintaining their business operations and customer engagement in a constantly evolving digital space.

According to Inside Higher ED, Only 37 percent of American employers said that they thought that recent college graduates are prepared to stay current on new technologies.

The increasing digital skills gap and the consequent need for training are unmistakable, and something that A to Z Marketing Resource is dedicated to addressing.

Our goal is to empower professionals, entrepreneurs, and marketing staff with the digital skills and knowledge needed to take control of their nonprofits, small businesses, and corporations and maximize their potential in this crazy social media marketing world.

Learn more about ISMM www.ismmmarketingworld.com

Introduction

What is marketing? By definition, it is the process or technique of promoting, selling, and distributing a product or service. But, the art of marketing is more than just assembling product lines or writing simplified phrases. The process takes time and dedication to assemble a unique campaign for each individual company or business.

ISMM Social Media Marketing has developed an exceptional process; a marketing strategy grows out of a company’s value proposition, by which the client’s campaigns shine above the competition.

The best marketing campaigns are those that revolve around product solicitation. As an example, Walmart markets as a discount retailer with ‘everyday low prices.’ A company does not create a marketing strategy from scratch; they start with the value proposition and distill the campaign from those messages. 

The basics behind ‘A to Z Marketing Resource’ is all about matching the customer’s needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer’s needs it will attract qualified prospects, along with the ability to build trust based on compatible interests.

A good marketing campaign is based on educating the potential customer. People do not want to be sold. The best option is to communicate through your knowledge and expertise of the field you practice. When a person understands a concept clearly, it is easy for them to make an informed decision.

In the A to Z Marketing Resource guide, readers will find a step by step process to develop exceptional marketing campaigns, ones that can compete with large companies who have fully staffed departments to spearhead all product marketing. Once the key fundamentals of social media networking and website basics are learned, creating campaigns in a professional fashion is highly simplified.

Table of Contents

Disclaimer

Acknowledgments

Preface

Introduction

Understanding the Importance of Marketing

What Does Marketing Mean?

I Don’t Know What to Say on Social Media

Chapter One:

Strategies Strategies and more Strategies

Breaking Down Marketing Strategy

The Creation of a Marketing Strategy

Section One:

Types of Marketing Strategies and Definition

Marketing Strategy Definition

Points to Ponder for Marketing

Types of Marketing Strategies

Chapter Two:

What in the world is a Hashtag?

Hashtags Have Three Categories

How to Use Hashtags

Chapter Three:

Social Media and Email Marketing

Chapter Four:

Business Facebook Fan Page

Section One:

Facebooks Advertising Optimization world

Why Advertise on Facebook?

Facebook Benefits Above Paid Ads

Facebook Ad Targeting

Chapter Five:

What is