Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Summary: The Customer Revolution: Review and Analysis of Seybold's Book
    Unavailable
    Summary: The Customer Revolution: Review and Analysis of Seybold's Book
    Unavailable
    Summary: The Customer Revolution: Review and Analysis of Seybold's Book
    Ebook46 pages24 minutes

    Summary: The Customer Revolution: Review and Analysis of Seybold's Book

    By BusinessNews Publishing

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".

    This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway – customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Customer Revolution" and find out how you can make sure you stay in control and remain profitable.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021637
    Unavailable
    Summary: The Customer Revolution: Review and Analysis of Seybold's Book

    Read more from Business News Publishing

    Related to Summary

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      How To Sell New Products

      Aug 9, 2018

      How To Sell New Products
      14 min read

    • Article

      Brands Of The Future

      Dec 8, 2021

      WHILE BRANDS MAY NOT BE DEAD, TRADITIONAL TOOLS FOR BRANDING MAY BE DYING. THIS AS NEW TECHNOLOGIES AND CHANNELS ALLOW MARKETERS TO REACH MASS AUDIENCES IN DYNAMIC WAYS – IS THIS A FAIR ASSESSMENT? “Principles remain, practices change”, as the great

      5 min read

    • Article

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      Out Way

      Apr 8, 2018

      Money. Let’s not pretend it’s unimportant, can’t buy happiness or has been superseded as a store of value. It still makes the world go around and is the fuel that keeps the marketing machine running, even if the money trail is increasingly digital. T

      2 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      Creating Your Digital Business Model

      Jan 1, 2019

      You have said that digital transformation is actually not about technology. Please explain. It’s really about change — and technology is just one aspect of that change. Before the internet, businesses operated primarily in a physical world of place,

      7 min read

    • Article

      On Strategic Marketing

      Jun 21, 2018

      I’d been asked to write an article on the impact of customer experience on strategic marketing. That was the working title anyway. I paused, and thought about the wave of human centred design practises, wielding their dark art on unsuspecting yet eag

      4 min read

    • Article

      What's Your Growth IQ?

      Jan 1, 2019

      How would you define 'Growth IQ'? Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includ

      6 min read

    • Article

      Better Together: Behavioural Science + Data Science

      May 1, 2020

      IMAGINE THIS SCENARIO: You are designing a new customer experience to drive a shift in customer behaviour. You have reviewed the reports and dashboards describing current behaviour. You have asked customers how they felt and incorporated their feedba

      5 min read

    • Article

      Customer-Driven Disruption

      Jan 31, 2020

      Customer-Driven Disruption
      9 min read

    • Article

      Reshaping Retail Marketing

      Jun 22, 2022

      Reshaping Retail Marketing
      5 min read

    • Article

      Brain Trust

      Feb 11, 2019

      The first area would be around the data that we’re collecting and the insights that we can get from it. It’s a big opportunity for us going into next year. As a business, J&J doesn’t own a lot of first party data. We don’t own the end sale and the tr

      3 min read

    • Article

      The Elements of Value

      May 1, 2018

      The Elements of Value
      8 min read

    • Article

      Connected Shopping

      Jun 22, 2022

      Connected Shopping
      11 min read

    • Article

      Brain Trust

      May 15, 2019

      The $64,000 question! I would start with customer strategy rather than executional tactics, to determine what technology is actually required to make customers’ lives easier. You can’t ever know what the customer really wants unless you conduct resea

      4 min read

    • Article

      Brain Trust

      Jun 6, 2018

      It’s declining because of two factors. One: there is a general move to question large organisations, governments and other institutions more broadly – not just brands – over the last 10 to 20 years. The other is the transparency that’s now available.

      4 min read

    Reviews for Summary

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words