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Store Environments
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About this ebook
This book seeks to demonstrate to the managers of small businesses the importance of store environments in creating the necessary conditions for sales to be done. Although the book is based on scientific studies and texts, it uses accessible language which makes the book easy to understand and the presented concepts to be applied.
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Book preview
Store Environments - Solange Juvella
Store Environments
Solange Juvella
––––––––
Translated by Rachel Thomas
Store Environments
Written By Solange Juvella
Copyright © 2020 Solange Juvella
All rights reserved
Distributed by Babelcube, Inc.
www.babelcube.com
Translated by Rachel Thomas
Cover Design © 2020 Solange Juvella
Babelcube Books
and Babelcube
are trademarks of Babelcube Inc.
Solange Juvella
Store Environments – How To Sell More in Small Businesses
Sao Paulo, Brazil
2020
Table of Contents
1 – Store environments
2 – The Senses
2.1 - Sight
2.2 - Sound
2.3 - Smell
2.4 - Touch
3 - Other Stimuli
3.1 - Employees
3.2 - Furniture and Decor
3.3 - Promotional Material
3.4 - Temperature
4 - Putting into practice
References
1 – Store Environments
––––––––
The complexity of the purchasing process is widely studied within the Marketing field. Everything starts from an unmet need and is finalized with the activity of purchasing. This activity constitutes social interaction when the customer goes to a point of sale (POS).
Year after year, the large retail stores spend millions of Reais searching for different ways to attract, maintain and facilitate the purchasing decisions
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