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    Brand Management A Complete Guide - 2021 Edition
    Brand Management A Complete Guide - 2021 Edition
    Brand Management A Complete Guide - 2021 Edition
    Ebook226 pages1 hour

    Brand Management A Complete Guide - 2021 Edition

    By Gerardus Blokdyk

    ()

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    About this ebook

    This Brand Management Guide is unlike books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Brand Management challenges you're facing and generate better solutions to solve those problems.

    Ask questions like:

    Are the services that you proudly market as your brand actually provided to your guests?

    How do you ensure brand safety and appropriate brand management for your advertisers?

    How does your organization win competitive advantages through setting a branding strategy?

    How effectively are your competitors leveraging social media to generate brand awareness?

    What elements of your business operations do you manage with online brand management systems?

    What is strategic framing and how is it related to strategic brand management?

    What type of employee branding strategies is effective for small to medium organizations?

    Who is doing work on behalf of your organization and what is the brand and legal exposure?

    Why is it important to generate knowledge on internal brand management?

    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

    Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Management investments work better.

    This Brand Management All-Inclusive Self-Assessment enables You to be that person.

    INCLUDES all the tools you need to an in-depth Brand Management Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Brand Management maturity, this Self-Assessment will help you identify areas in which Brand Management improvements can be made.

    In using the questions you will be better able to:

    Diagnose Brand Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

    Implement evidence-based best practice strategies aligned with overall goals.

    Integrate recent advances in Brand Management and process design strategies into practice according to best practice guidelines.

    Using the Self-Assessment tool gives you the Brand Management Scorecard, enabling you to develop a clear picture of which Brand Management areas need attention.

    Your purchase includes access to the Brand Management self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

    LanguageEnglish
    Publisher5STARCooks
    Release dateOct 10, 2020
    ISBN9781867467236
    Brand Management A Complete Guide - 2021 Edition

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      Book preview

      Brand Management A Complete Guide - 2021 Edition - Gerardus Blokdyk

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