F M C G Sales Career

By Sanjoy Das

FMCG Sales Career  will give you an idea of Indian fmcg sector and their channel partner. Focus has been given to the channel partner and the front line sales force. Front line sales people are the growth driver of fmcg sector and they should know about the fmcg business .  This book will help them to understand the fmcg sector deeply. Also the job opportunity in this sector, how to get a job in fmcg, preparation for interview , some common question of fmcg interview.

Also it will be a guide for the field force for smooth running of business .

• Language: English
• Publisher: Sanjoy Das
• Release date: Aug 27, 2019
• ISBN: 9781393590415

Sanjoy Das

Hello friends, My name is Sanjoy Das. I am a FMCG sales professional , I am associated with this industry for last sixteen  years. In last sixteen years I have worked in different  FMCG organization in Northeastern part of India . In last sixteen years I have seen rise and fall of FMCG sales professional,  Growth and degrowth  of FMCG company. But overall I must  say that  it is a great industry to work for . I have started my sales journey from distributor’s sales man in FMCG industry. Presently I am associated with Prataap snacks Limited.  Always tried to learn new thing from my senior , colleague,  distributor and the market. Market gives us opportunity & challenge, but we need learn from challenge and catch the opportunity. In my topic I will tell you about my knowledge and experience about this great  and evergreen industry. Also I will tell you how  I have  got job in this industry , from preparation for interview to getting a job .  It will be great for me to share  about my working style as a typical FMCG sales professional .  Also for the channel partner I will share my experience for this industry .                                                                                                               Sanjoy  Das  

Book preview

Hello friends,

My name is Sanjoy Das.

I am a FMCG sales professional , I am associated with this industry for last sixteen years. In last sixteen years I have worked in different FMCG organization in Northeastern part of India . In last sixteen years I have seen rise and fall of FMCG sales professional, Growth and degrowth of FMCG company. But overall I must say that  it is a great industry to work for .

I have started my sales journey from distributor’s sales man in FMCG industry. Presently I am associated with Prataap snacks Limited. Always tried to learn new thing from my senior , colleague, distributor and the market. Market gives us opportunity & challenge, but we need learn from challenge and catch the opportunity.

In my topic I will tell you about my knowledge and experience about this great and evergreen industry. Also I will tell you how I have  got job in this industry , from preparation for interview to getting a job . It will be great for me to share about my working style as a typical FMCG sales professional . Also for the channel partner I will share my experience for this industry

––––––––

Sanjoy Das

Definition of FMCG goods.

––––––––

The term FMCG is used commonly in India. The full form of FMCG is ‘ Fast Moving Consumer Goods". Movement of product is very fast ,that is why this industry is called fast moving industry. Either demand is very high or highly perishable , that is why it is called fast moving. It is a quick selling product ,frequent purchased and having short shelf life. Daily need based products of each and every household. High demand, inexpensive and affordable. FMCG industry is a huge &dynamic industry . All of us need FMCG product on daily basis. It may be Toothpaste, Biscuit, Shampoo or any other items, very nook n corners of the world ,FMCG products are available by different names & brands. From a Child to old age people everybody need FMCG products. One thing is common to all, that we cannot start our day without FMCG product. Also we cannot finish our day without using FMCG product .

Types of FMCG company.

1.Packeged foods.

2.Toiletries.

3.Beverage.

4.Cleaning products.

5.Over the counter medicine.(Like Aspirin)

6.Cosmetics.

7. Office and writing instrument.

For example ,Biscuit, ,snacks, toiletries, cold drinks , bread, milk, mosquito coil , Cleaning products, Toiletries etc.

Majority of products shelf life is less than one year , even some products shelf life is less than four months ( Cold drinks, Milk, Breads).Toiletries & Sanitation products last for 2 to3 years.

Source :-Picture clicked from my mobile

Examples of the FMCG companies .

1.Henkel

2. Nestle

3.Colgate

4.Kellogg

5.P&G

6.Pepsico

7.Cocacola

8.Uniliver

9.ITC

10.Mondelez( Cadbury).

11. Godrej Consumer.

12. Patanjali

13. Reckitt benckiser

14. Johnson and Johnson

Characteristics of FMCG product.

1.It is a daily use product .

Each and every individual use these product on daily basis .Early in the morning when we get up to late night sleeping ,FMCG is a must product . Interestingly we start our day with toothpaste and before going to bed we drink a glass of milk. We cannot live without FMCG product. FMCG is common for all types of people.

2.Recession can’t hamper too much.

As I have explained in point no 1, that FMCG are daily using product and people will not stop buying these only because of recession .Nobody will stop using toothpaste or eating biscuit or using soap because of recession.

3.Lion’s share of family budget

All FMCG put together in our daily life it contributes 95% of our monthly budget. If we aggregate all the FMCG product we use , it will contribute approximately 95% of our monthly budget. From early in the morning we start using these product and frequently in day time we use these FMCG product. So putting them into one basket it will be 95% of our monthly budget.

4.Quick buying decision.

People do not spends too much time while purchasing FMCG product. Quick buying decision is a beauty of FMCG product. People do not think too much while purchasing these product. As these are low price product instant buying decision increase sales of these industry.

4.Employment generator.

This industry gives a huge opportunity for employment ( it may be as a job or as a channel partner of any brand). Large numbers of retailer , wholesaler, distributor or warehousing and logistics gives a huge opportunity for employment.

5.Low price product.

Millions of transaction happens every day only because it’s low price. People need not to spend too much money from their pocket while purchasing FMCG product. (Even anyone can purchase some FMCG product for Rs1/= only).Consumer base of FMCG industry is also huge because it is a low Price product

6. Low retailer margin.

One major thing is that FMCG margin for retailer is very low in comparison to other industry. It ranges from 10 % for reputed brands to 20 % for some low reputed brands. Also one thing I should mention that, low retailer margin does not mean earning for retailer is low. Because of high transaction retailer can earn a decent profit volume .

7.High transaction.

Millions of transaction happens every day. Because of its necessity all of us purchase these product several times in a day. From the trader side unlimited customer/consumer purchase from their shop. High transaction or rotation gives a good business and profit volume to the business community.

8.Extensive distribution network.

Whether it is a town ,colony or any village, every where we find FMCG selling outlet. People around the world need FMCG product. Without extensive distribution network it impossible for any company to sell their product. These products are basically non durable ,consumer don’t like to purchase and carry from long distance. Every household purchase from their nearby market or nearby shop. In any area there are large numbers of retailer or wholesaler are selling FMCG product every day .

9. Large numbers of buyer and seller.

This is the most important feature of FMCG sector , every day millions of consumer/retailer or wholesaler purchase or sell this product. It may be rural or urban area every where we can find this character. Even within a same household there may be different types of consumer, somebody may purchase grocery or somebody may purchase cosmetics or snacks item.

10.Sold in packaged form.

These products are sold

Reviews for F M C G Sales Career

[Viasido Sarumpaet · Rating: 4 out of 5 stars]

This book describes the principles of FMCG Sales career with very concise explanations. In my opinion this book is worth reading for those even with no sales background at all.