Intro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition

By Melissa Esposito

This updated and expanded second edition is the ultimate how-to guide for social media marketing beginners (or those who want to brush up on the basics), all in an easy-to-read format. This guide offers strategies and examples for small businesses, nonprofits, and brands to utilize that can help reach a target audience, gain more exposure, raise awareness, and create a thriving online community, no matter how large or small your staff or budget.

• Language: English
• Publisher: Melissa Esposito
• Release date: Dec 19, 2018
• ISBN: 9781386290391

Melissa Esposito

Melissa Esposito is a skilled, strategic communications and marketing professional with experience in both business and nonprofit industries. Over the past decade, she has honed her skills in crafting compelling content, learning the intricacies of branding, and developing successful strategies that have helped several organizations target new audiences, gain media attention, increase social media engagement, and more. In addition to PR and other marketing communications, she has experience in media and publishing as a former editor and published journalist. In her spare time, Melissa enjoys writing, attending concerts, cooking for friends, and working out. She resides in New York's beautiful Hudson Valley.

Book preview

Thank you for downloading this e-book!

Social media marketing is an ever-evolving process, and this revision reflects changes made after the publication of the original Intro to Social Media Marketing For Businesses, Nonprofits, and Brands.

I hope you are able to use the following strategies and concepts to help build your business, brand, or nonprofit.

About This Book

This e-book was created as an introduction to social media marketing, especially for:

Anyone who is new to social media as a marketing tool

Those who already have a basic understanding of social media marketing, but would like to brush up on the basics as social media evolves

Business owners, personal brands (such as artists, mompreneurs, or bloggers), or nonprofit marketers who are looking for innovative ways to reach their target audience

Marketers with a little experience under their belts, who are looking to expand their digital toolkit

The language, examples, and tips shared throughout this book are designed with the beginner social media marketer in mind. Readers who have a slightly more advanced knowledge of the topic might still find some helpful ideas, especially in regards to planning and organization.

What This Book Is Not

The key to remember is that this book serves as a guide; just as each small business has its own individual traits, many nonprofits have varied mission statements, and to lump them all into one category wouldn’t make sense.

Therefore, this book is not to be considered a quick fix for your business. If you implement the lessons this book offers, and your business takes off or goes viral, that’s wonderful — enjoy that surge, as that is a truly rare occurrence!

But, if you take the lessons to heart and put them to work, you can develop long-lasting strategies that can grow and change with your business, nonprofit, or brand — as well as with the fluctuating social media landscape.

The best way to use this book is to think critically about how the proven ideas and effective strategies shared within can be applied to your distinct needs, and then take action to make it happen!

Helpful Hints

At the end of each chapter, you’ll find a few key points that pertain to the subject discussed. These summaries are a great way to reinforce the main idea of the chapter.

At the end of this book you’ll also find a glossary page that contains important key terms mentioned throughout the book, and a notes page for those who download a printable file.

Table of Contents:

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Chapter 1: Do I Need Social Media?

Chapter 2: Choosing the Right Platforms

Chapter 3: Setting Up A Winning Profile

Chapter 4: What Should I Post?

Chapter 5: Finding Your Voice

Chapter 6: Measuring Success

Chapter 7: A Case Study

Conclusion

Glossary