Print on Demand—Who to Use to Print Your Books: No Mistakes Publishing, Volume IV
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About this ebook
Want to know who to use for your print books? Want to know how to get the widest distribution for your book while earning the most money?
It’s difficult to get your books into the brick-and-mortar stores but with this strategy it’s possible. Possible, but not probable. You will get into all the online stores, though, as well as libraries.
Don’t leave money on the table, get Print on Demand—Who to Use Print Your Books now. You get a free promotion code for half off IngramSpark’s title set-up fees and revision fees. Minimum of twenty-five dollar value.
Giacomo Giammatteo
Giacomo Giammatteo lives in Texas, where he and his wife run an animal sanctuary and take care of 41 loving rescues. By day, he works as a headhunter in the medical device industry, and at night, he writes.
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Print on Demand—Who to Use to Print Your Books - Giacomo Giammatteo
Giammatteo
Who to Use for Printing?
If you've asked yourself the question of who to use to print your books, then you've come to the right place to find the answer. Since you're here, I'll presume you're self-published; otherwise, your publisher would know who to use. And since you're a self-publisher, I'll make a further assumption that you're considering either CreateSpace or IngramSpark (or Lightning Source who is also owned by Ingram).
Both of these companies (CreateSpace and IngramSpark) are good, and both offer advantages and disadvantages. A case could be made to use one or the other, but the best way for you is to use both. That's right—both.
And use them simultaneously for the same book. It’s not a question of one or the other unless you make the wrong choices. But after reading this, you’ll know which choices to make and how to proceed afterward.
Which Distributor to Use?
CreateSpace or IngramSpark
I did a blog a few years ago about using CreateSpace and IngramSpark together so that they complemented each other's weaknesses. It's more true today than ever, so the post I originally did is still viable but it's outdated. So if you want to know who to use to print books, read on.
First, Let's Analyze What You Want Out of a POD (Print on Demand) Publisher.
wide distribution
fair-priced distribution
returns
quality books—interior and cover
fast and inexpensive shipping
ease of use
access to libraries
access to brick-and-mortar stores
access to multiple online stores
variety of trim sizes
B & W or color print
paperback or hardback
ability to purchase ISBNs
consistency of production
inexpensive production (cost of books)
Cost of title set-up
customer service
Let’s take these one at a time and do a simple analysis.
Wide distribution—this one is easy. CreateSpace should be used primarily for Amazon. It does have an Expanded Distribution option, but the terms are not favorable and, in fact, CreateSpace often uses Ingram for their Expanded Distribution. On the other hand, Ingram has the widest distribution in the world, servicing more brick-and-mortar stores and more libraries than anyone.
Fair-priced distribution—this is another easy one. CreateSpace offers the option for you to give Amazon a 40 percent discount, but for Expanded Distribution you must offer a 60 percent discount, and both of these are set in stone. IngramSpark, however, gives you the option of 30, 35, 40, or 55 percent. If you’re in the UK, there is no 30 percent discount, only 35 and up. Lightning Source provides the option to lower the discount all the way down to 20 percent.
Returns—another easy one. CreateSpace does not offer the option to return books. IngramSpark does, but only at the full industry-standard discount
of 55 percent. This is an option you’ll want to think carefully about. We’ll discuss it in detail later.
Quality books, interior and cover—this is the first item in the list that is subjective, the first three were facts. I can only give you my opinion and the opinions of a few dozen people that I’ve spoken to. I have published more than two dozen books using both CreateSpace and IngramSpark. Based on that experience, I have come to the conclusion that the quality at IngramSpark is better, although I have heard from people who swear the opposite. I have had cover problems with CreateSpace (alignment as well as color), and I’ve had issues when using the cream option for the interior. Now, I use white for CreateSpace and cream for IngramSpark and all is good.
Fast and inexpensive shipping—the advantage here goes to CreateSpace, at least partially. In the US, CreateSpace ships faster and less expensively than IngramSpark. IngramSpark also charges a fee for each order (about $1.99). However, IngramSpark is far superior when it comes to international shipping, both in price and speed. Using IngramSpark, I can ship a book to Australia quicker and cheaper than I can using the Post Office. So for domestic shipments, I use CreateSpace, and for international shipments, I use IngramSpark. It makes it easy to send books to international bloggers or for Goodreads’ giveaways.
Ease of use—Createspace wins this hands down. CreateSpace has an expert mode to use during set-up. It is geared toward people who know what they’re doing. They also have a step-by-step walkthrough for the rest of the people. IngramSpark is more time consuming, and for beginners, it’s more difficult to understand. After you’ve done it a few times, it seems easy. I need to also add that IngramSpark is working hard on improving all aspects of their website, uploading process, and customer service.
& 8. & 9. Access to libraries and brick-and-mortar stores—I lumped these together because they fall under the same umbrella, at least with CreateSpace. With CreateSpace, access to libraries and other stores fall under the Expanded Distribution category.