Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
    Unavailable
    Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
    Unavailable
    Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
    Ebook336 pages3 hours

    Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

    By Peter L. Phillips

    3/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
    LanguageEnglish
    PublisherAllworth Press
    Release dateJul 1, 2012
    ISBN9781621532279
    Unavailable
    Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

    Read more from Peter L. Phillips

    Related to Creating the Perfect Design Brief

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Simple Versus Wonderful: The Two Speeds Of Marketing

      Aug 12, 2018

      Psychology is the science of behaviour and mind, and many years ago when practising as a psychologist I had the scientist practitioner model drummed into my head: ‘Don’t do anything as a clinician unless there is scientific evidence to support it.’ S

      3 min read

    • Article

      Career Counselling

      Feb 17, 2023

      Founder, Pascale Gomes-McNabb Design & guest editor of this issue This is what I have learnt thus far, in what feels like an extremely short career in design: Some basics: Founder, Sean Godsell Architects & recipient of the 2022 Institute’s Gold Meda

      7 min read

    • Article

      Community-driven

      Dec 1, 2020

      Can you tell us about your journey to becoming producer at Blender? I got to know Blender through the Italian publication of a free software magazine, when I was 13 or 14. Slowly, I started to discover the world of computer graphics by consuming a lo

      1 min read

    • Article

      The Creators.

      May 1, 2020

      We caught up with Clinton Filen – the man behind Airush and AK Durable Supply Co – in Muizenberg earlier this year. He’s a fascinating guy with a lot of great insights about kitesurfing, so we followed up with some questions and the insights kept on

      14 min read

    • Article

      Reinier de Graaf on “the Creative Tension Between Thinking and Doing”

      Jul 2, 2018

      Reinier de Graaf is a partner at the Office for Metropolitan Architecture (OMA) and co-founder of the practice’s research arm, AMO. As an architect, an architectural and urban theorist, a writer and an educator, he regularly works well beyond a narro

      7 min read

    • Article

      Professional Practice Takes Practice

      Mar 4, 2019

      In the last issue of Artichoke I wrote about the value of design, arguing that we need to shift our thinking about how it is communicated and understood, especially given the shifts in our own approaches – designers don’t just use design in order to

      3 min read

    • Article

      Lest We Forget

      Dec 2, 2021

      Lest We Forget
      3 min read

    • Article

      The Many Pathways To Public Work

      Jan 22, 2024

      The Many Pathways To Public Work
      5 min read

    • Article

      Emerging: Flying Solo: Wala

      Apr 8, 2019

      Emerging: Flying Solo: Wala
      5 min read

    • Article

      Stop, Collaborate, and Listen

      Nov 1, 2019

      Stop, Collaborate, and Listen
      2 min read

    • Article

      There Is No Better Time To Be A Designer

      Oct 24, 2019

      Most Singaporeans know who JJ Lin is and many can probably sing his songs. Yet, few will have heard about the singer’s vision of shaping a creative and healing space that transcends the boundaries of art, design and music – and the fact that it was S

      3 min read

    • Article

      Sharing Our Community’s Voice

      Nov 22, 2017

      The advantage of being part of a community is that you are never alone … the disadvantage of being part of a community is that you are never alone! Seems a simple and obvious point to make, but as I begin my time as national president of the Design I

      3 min read

    • Article

      Career Counselling

      Feb 17, 2023

      Founder, Pascale Gomes-McNabb Design & guest editor of this issue This is what I have learnt thus far, in what feels like an extremely short career in design: - Architecture and design take time, So take the time in design (and in your life) to make

      8 min read

    • Article

      How NOT to Sell Your Idea at Work

      Jun 20, 2022

      “I work for a business strategy firm that encourages input from employees on ways of expanding our menu of services. Every few months we have ‘Pizza and Proposals Day,’ where employees are encouraged to pitch new marketing programs. “After lunch we l

      2 min read

    • Article

      Design Competitions: Starting From Country

      Mar 5, 2023

      Architectural design competitions provide all sorts of valuable opportunities for practices, including the chance to explore ideas and challenge clients through playful, sometimes polemical projects. But competitions also have costs. Given a location

      9 min read

    • Article

      Inventing unique SPACES

      May 20, 2022

      Inventing unique SPACES
      3 min read

    • Article

      Up-and-comers

      Mar 24, 2019

      Up-and-comers
      11 min read

    • Article

      Inclusivity Affects Us All

      Sep 5, 2019

      We know that the world of design is a homogeneous one. Years of first jobs being about apprenticeships or internships with friends or connections, and of craftsmanship skills requiring prohibitively expensive degree courses, has led to an industry th

      1 min read

    • Article

      On Small Practice With ...

      Jun 29, 2020

      Anita Panov/Andrew Scott: Please describe how you currently practise. Clare Kennedy: Before Five Mile Radius, I worked in large practice, as did many of my collaborators. As my architectural experience grew, I became overwhelmed by the complexity of

      19 min read

    • Article

      Reflecting On A PhD

      Apr 8, 2019

      Associate Professor Suzie Attiwill recently took up the role of Associate Dean Interior Design at RMIT – a new role in the university, established as part of an overall strategy that gives prominence to disciplines. Interior Design is clustered with

      4 min read

    • Article

      Emerging: De Rome

      Jun 24, 2019

      Emerging: De Rome
      3 min read

    • Article

      Greg Farrell

      Jun 24, 2018

      Federico Monsalve: A lot of your experience has been in Asia but you studied here in New Zealand. Greg Farrell: Yes, I grew up here and started my design career here in commercial design. Since then, I have spent much of the past 28 years overseas, w

      6 min read

    Reviews for Creating the Perfect Design Brief

    3/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words