The Little Booklet on Design Thinking: An Introduction
By Monika Hestad, Anders Grønli and Silvia Rigoni
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About this ebook
Design thinking is a holistic approach to development engaging key stakeholders on a journey of continuous improvement and learning. The booklet is filled with a short and concise step-by-step process, which gives a practical training in design thinking as an approach to innovation, but also contains an introduction to the background of design t
Monika Hestad
Monika Hestad is the founder of Brand Valley, an independent strategic consultancy, building on 15 years' research within design leadership and brand strategy. Monika has practised and lectured on design leadership and brand strategy since 2004. She teaches strategic design thinking in the MA Innovation Management at Central Saint Martins College of Arts and Design in London and design management at Oslo School of Architecture and Design in Norway. Monika is board member at the furniture company Helland Møbler AS. Her book Branding and Product Design: An Integrated Perspective is published by Routledge. Monika has a Master's degree in Industrial Design and a PhD in Industrial Design and Branding from Oslo School of Architecture and Design.
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Book preview
The Little Booklet on Design Thinking - Monika Hestad
THE LITTLE BOOKLET ON:
An Introduction
2nd Edition
MONIKA HESTAD – ANDERS GROENLI - SILVIA RIGONI
For Viktor
The Little Booklet on Design Thinking: An Introduction
2nd Edition 2017
1st Edition 2013
This book is part of the series ‘The Little Booklet on…’
Published by Brand Valley Publications
© Brand Valley Design Ltd, London 2017
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher.
Monika Hestad, Anders Groenli and Silvia Rigoni have asserted their moral right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work.
Layout: Marianne Hollum Lydersen
Illustrations: Silvia Rigoni
Brand Valley Design Ltd
34B York Way
London, N1 9AB
United Kingdom
Brand Valley AS
publications@brandvalley.uk
www.brandvalley.uk
ISBN 978-1-912220-01-4
ISBN 978-1-912220-02-1 (e-book)
CONTENTS
Foreword by Dr Bettina von Stamm
Why this booklet?
Learn about design thinking through a creative and engaging development process.
A learning process
How to use the booklet.
Getting started
A few tips to kick off the process.
The step-by-step process
The process is presented as a series of verbal and visual tasks.
Thoughts on the process
How the step-by-step process relates to a general design process.
What is design thinking?
An academic reflection on the concept of design thinking.
Helpdesk
Reference list, recommended additional resources and tools.
The team behind this booklet
Too often we are charging ahead to find answers and solutions without checking that finding the answer would actually make a difference.*
* Dr Bettina von Stamm
FOREWORD
By Dr Bettina von Stamm, founder and Director of the Innovation Leadership Forum
I am absolutely delighted to have been asked to write the foreword to this second edition of The Little Booklet on Design Thinking. Why? We are living in times that are faster-moving and more complex than ever before. The constant change is a consequence of the possibilities to make connections, to combine different bits of knowledge, and do so with a speed that was never possible before. According to Cisco (2016), global Internet traffic has risen from 100 GB per day in 1992 to 100 GB per second in 2002 to 20,235 GB per second in 2015.
The constant change, connectivity and convergence are responsible for the increasing complexity we have to face – a complexity that arises from a large number of factors interacting in non-linear, non-predictable ways. So, as the systems of which we are part are changing constantly around us, we ourselves also need to adapt, constantly re-learning how to negotiate our world, how to find our way. And that is where design thinking comes in.
For me, four aspects are key to design thinking:
1.It is human-centred. It puts users or customers at the centre of attention, trying to understand them and their needs. This is done in a particular context and through observation and investigation of all facets that are relevant to the challenge in question.