Design Thinking and Scrum Working Together: The Strength of Integration

By Franka S. Hofer

Explore the worlds of Design Thinking and Scrum and discover how to combine these two potent methodologies. This book provides a thorough comprehension of the fundamental principles, models, and methods and demonstrates how to leverage the strengths of both approaches. Case studies are used to contextualize the theories in a real-world setting, providing a clear picture of their application. This book will profoundly alter your perspective on product development and project management, whether you are a beginner or a seasoned professional. Discover new approaches to overcoming obstacles and driving innovation by gaining inspiration and gaining new perspectives.
 

• Language: English
• Publisher: Franka S. Hofer
• Release date: Jul 25, 2023
• ISBN: 9798223792550

Book preview

Design Thinking and Scrum Working Together

The Strength of Integration

Franka S. Hofer

Foreword

Introduction

Background of Design Thinking and Scrum

Importance of Design Thinking and Scrum

Necessity of linking both

Overview of the book

Part I: Introduction to Design Thinking

Origin of Design Thinking

Design thinking development

Basic principles of Design Thinking

Advantages of Design Thinking

The 'Empathize' phase in the Design Thinking process

The 'Define' phase in the Design Thinking process

The 'Ideate' phase in the Design Thinking process

The 'Prototype' phase in the Design Thinking process

The 'Test' phase in the Design Thinking process

Practical application of design thinking

Part II: Introduction to Scrum

Origin of Scrum

Scrum development

Basic principles of Scrum

Advantages of Scrum

Role of the Product Owner in Scrum

Role of the Scrum Master in Scrum

Role of the Development Team in Scrum

Artifacts in Scrum

Meetings in Scrum

Practical application of Scrum

Part III: Overlaps and synergies of Design Thinking and Scrum

Common values of Design Thinking and Scrum

Common principles of Design Thinking and Scrum

Points of overlap in the process of Design Thinking and Scrum

Reinforcement of strengths through combination of Design Thinking and Scrum

Compensating for weaknesses by combining Design Thinking and Scrum

Combination of methods for optimal results

Part IV: Approaches to combine Design Thinking and Scrum

Description of models and methods for combining Design Thinking and Scrum

Comparison of models and methods for combining Design Thinking and Scrum

Contrast of models and methods for the combination of Design Thinking and Scrum

Procedures for the combination of Design Thinking and Scrum

Interfaces in the combination of Design Thinking and Scrum

Processes when combining Design Thinking and Scrum

Advantages of the combination of Design Thinking and Scrum

Disadvantages of the combination of Design Thinking and Scrum

Case studies on the combination of Design Thinking and Scrum

Conclusions

Summary of the main points

Future trends in Design Thinking and Scrum

Opportunities in Design Thinking and Scrum

Foreword

Welcome to the beginning of an inspiring journey where we combine two powerful tools to drive innovation and productivity: Design Thinking and Scrum. In this book, we will introduce you to a new way of thinking that effectively combines these two approaches.

In an increasingly complex world where change seems to be the only constant, flexibility and creativity are key competencies. They determine whether a company can survive and develop further, whether a project is successful or fails. This is exactly where Design Thinking and Scrum come in: they are methods that help us to meet the complex challenges of our time with creativity and agility.

Design Thinking focuses on understanding and solving real user needs, while Scrum provides an iterative and incremental approach to product development. But what happens when we bring them together? We get a powerful tool that leverages the advantages of both methodologies and has the potential to fundamentally change the way we develop products and manage projects.

In this book, we provide you with a comprehensive understanding of the basic principles and techniques of Design Thinking and Scrum and show you how they can be combined to achieve optimal results. We highlight different models and methods and address their advantages and disadvantages. Our explanations are complemented by concrete case studies to give you a realistic picture of how Design Thinking and Scrum are applied in practice.

This book is for anyone who wants to develop a deeper understanding of Design Thinking and Scrum and learn how to combine these two methods in an effective way. It is suitable both for beginners who are gaining their first experience in these areas and for experienced professionals who are looking for new perspectives and inspiration.

It is close to our hearts that you draw not only knowledge but also inspiration from this book. We hope it will show you new ways to tackle challenges, foster innovation, and realize successful projects.

Join us on this exciting journey and discover the transformative power of combining Design Thinking and Scrum.

With best regards

Franka S. Hofer

Introduction

Background of Design Thinking and Scrum

Design Thinking and Scrum represent two revolutionary approaches to thinking and acting that play a significant role in the business world. They emerged from the need to address complex challenges in a creative and efficient way. Both approaches have their roots in different disciplines and eras, but their importance has increased significantly in recent decades.

Design thinking emerged from the world of industrial design and architecture. In the 1950s and 1960s, designers and architects began to develop systematic and user-centered methods to better address people's needs and desires. Their work focused on understanding and meeting human needs, which was seen as a radical shift from the product-oriented approaches that had been common until then.

In the 1980s, the term design thinking was coined and further developed by David Kelley, one of the co-founders of the design consulting firm IDEO. Design thinking was understood as a method for solving complex problems that focuses on human needs and generates solutions through iterative, experimental and collaborative work.

Scrum, on the other hand, has its roots in software development and was first introduced in the 1980s by Hirotaka Takeuchi and Ikujiro Nonaka. The two scientists described Scrum as a rugby-like approach to project development in which a cross-functional team works together on a sprint to achieve a specific goal. In the 1990s, this approach was formalized and further developed by Ken Schwaber and Jeff Sutherland.

Scrum is not limited to software development, but is used today in a wide variety of areas where complex tasks are divided into manageable work packages and processed in sprints. Scrum places a strong focus on self-organization, flexibility and direct communication, which distinguishes it from traditional, strongly hierarchical and planning-oriented project