GREG FARRELL
Federico Monsalve: A lot of your experience has been in Asia but you studied here in New Zealand.
Greg Farrell: Yes, I grew up here and started my design career here in commercial design. Since then, I have spent much of the past 28 years overseas, with the last 12 years in Asia. I also spent 12 years in Australia, and a bit of time here and in London, so it’s been a very global thing. And we have projects all over the world so I have the opportunity to be seeing what’s happening in different markets.
What does your role entail?
My primary focus is hotel, F&B and residential design based out of Hong Kong, with more time spent on design direction these days, as opposed to hands-on designing. It’s a little bit like being the conductor of a fine orchestra. I often say when I meet clients that, whilst I’m the guy that does the presentations, there’s an amazing team behind me, and it’s the young talent within the studio that is creating
