CHASING DREAMS IN BEIJING
Aug 26, 2021
4 minutes
Copyedited by Elsbeth van Paridon
Barbara Seidelmann, Managing Director of 5 Star Plus Retail Design:
5 Star Plus Retail Design is an international commercial interior design company developing concepts for stores, restaurants, and exhibition stands. I am from Austria and lead an international team of Chinese, European and American professionals at the company.
We opened as a retail design firm in China nine years ago. This is a country with a lot of dynamic energy. Cities and the building landscape are less established than in Europe or the U.S., allowing us to embark on architectural design projects from scratch.
In addition, the sheer size of the market and its
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