Rating: 4 out of 5 stars
4/5
Ebook319 pages4 hours
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
By Dan S Kennedy and Jeff Slutsky
Rating: 3 out of 5 stars
3/5
()
About this ebook
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
About the Book
Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.
Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.
Features
Presents a marketing approach specifically engineered for small (local) businesses
Reveals 9 No B.S. inconvenient truths and how to implement them
Illustrates concepts with examples from practicing business owners
From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies
Identifies what’s wrong with traditional and new media advertising
Offers methodology to break free from ingrained tendencies and copycat marketing
About the Book
Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.
Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.
Features
Presents a marketing approach specifically engineered for small (local) businesses
Reveals 9 No B.S. inconvenient truths and how to implement them
Illustrates concepts with examples from practicing business owners
From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies
Identifies what’s wrong with traditional and new media advertising
Offers methodology to break free from ingrained tendencies and copycat marketing
Author
Dan S Kennedy
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.
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Reviews for No B.S. Grassroots Marketing
Rating: 3 out of 5 stars
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Book preview
No B.S. Grassroots Marketing - Dan S Kennedy
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