Managing Reputational Risk: Curbing Threats, Leveraging Opportunities

By Jenny Rayner

Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.
* Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.
* Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.

• Language: English
• Publisher: Wiley
• Release date: Mar 5, 2004
• ISBN: 9780470869482

Jenny Rayner

Following the death of her daughter Lucy who took her own life aged 22, Jenny with her family run a charity in her daughters name The Lucy Rayner Foundation which raises awareness of the signs and symptoms of mental health issues through education, training and counselling support services. Jenny has written and self published a book called The Hummingbird Process which is a self help book to help those who suffer with low self esteem and depression. She also runs conferences that gives a platform for young people to share their mental health journeys called Can Anyone Hear Me? As a motivational speaker Jenny sends a clear message that everyone has mental health, we just need to get a better understanding of what it means for us and how we can express how we feel by talking about it without feeling judged.

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