Unavailable
Unavailable
Unavailable
Ebook268 pages5 hours
Customer Data Integration: Reaching a Single Version of the Truth
By Jill Dyche, Evan Levy, Don Peppers and Martha Rogers
Rating: 2.5 out of 5 stars
2.5/5
()
Currently unavailable
Currently unavailable
About this ebook
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Unavailable
Read more from Jill Dyche
The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age Rating: 0 out of 5 stars0 ratingsThe Next Wave of Technologies: Opportunities in Chaos Rating: 0 out of 5 stars0 ratings
Related to Customer Data Integration
Titles in the series (79)
Customer Data Integration: Reaching a Single Version of the Truth Rating: 3 out of 5 stars3/5Delivering Business Analytics: Practical Guidelines for Best Practice Rating: 3 out of 5 stars3/5CIO Best Practices: Enabling Strategic Value with Information Technology Rating: 4 out of 5 stars4/5Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics Rating: 3 out of 5 stars3/5Case Studies in Performance Management: A Guide from the Experts Rating: 5 out of 5 stars5/5The Value of Business Analytics: Identifying the Path to Profitability Rating: 0 out of 5 stars0 ratingsSocial Network Analysis in Telecommunications Rating: 1 out of 5 stars1/5Fair Lending Compliance: Intelligence and Implications for Credit Risk Management Rating: 0 out of 5 stars0 ratingsThe New Know: Innovation Powered by Analytics Rating: 0 out of 5 stars0 ratingsBusiness Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage Rating: 4 out of 5 stars4/5Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data-Driven Models Rating: 0 out of 5 stars0 ratingsDemand-Driven Forecasting: A Structured Approach to Forecasting Rating: 0 out of 5 stars0 ratingsEnterprise Risk Management: A Methodology for Achieving Strategic Objectives Rating: 0 out of 5 stars0 ratingsMarketing Automation: Practical Steps to More Effective Direct Marketing Rating: 0 out of 5 stars0 ratingsRetail Analytics: The Secret Weapon Rating: 2 out of 5 stars2/5Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsThe Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions Rating: 0 out of 5 stars0 ratingsThe Data Asset: How Smart Companies Govern Their Data for Business Success Rating: 0 out of 5 stars0 ratingsThe Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business Rating: 0 out of 5 stars0 ratingsMastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work Rating: 4 out of 5 stars4/5Bank Fraud: Using Technology to Combat Losses Rating: 0 out of 5 stars0 ratingsCredit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors Rating: 0 out of 5 stars0 ratingsBusiness Transformation: A Roadmap for Maximizing Organizational Insights Rating: 0 out of 5 stars0 ratingsCIO Best Practices: Enabling Strategic Value With Information Technology Rating: 4 out of 5 stars4/5The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions Rating: 0 out of 5 stars0 ratingsBricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation Rating: 0 out of 5 stars0 ratingsNext Generation Demand Management: People, Process, Analytics, and Technology Rating: 0 out of 5 stars0 ratingsTaming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Rating: 4 out of 5 stars4/5Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset Rating: 0 out of 5 stars0 ratingsHealth Analytics: Gaining the Insights to Transform Health Care Rating: 0 out of 5 stars0 ratings
Related ebooks
The CISA Prep Guide: Mastering the Certified Information Systems Auditor Exam Rating: 0 out of 5 stars0 ratingsDesktop Hosting: A Developer's Guide to Unattended Communications Rating: 0 out of 5 stars0 ratingsFair Lending Compliance: Intelligence and Implications for Credit Risk Management Rating: 0 out of 5 stars0 ratingsIT Compliance and Controls: Best Practices for Implementation Rating: 0 out of 5 stars0 ratingsAccounts Receivable Management Best Practices Rating: 0 out of 5 stars0 ratingsCustom CGI Scripting with Perl Rating: 0 out of 5 stars0 ratingsCorporate Information Factory Rating: 1 out of 5 stars1/5Performance-Based Reporting: New Management Tools for Unpredictable Times Rating: 0 out of 5 stars0 ratingsBuilding the Data Warehouse Rating: 5 out of 5 stars5/5Broker to Broker: Management Lessons From America's Most Successful Real Estate Companies Rating: 0 out of 5 stars0 ratingsOperational Risk with Excel and VBA: Applied Statistical Methods for Risk Management, + Website Rating: 3 out of 5 stars3/5GIS Data Sources Rating: 0 out of 5 stars0 ratingsFinancial Instruments and Institutions: Accounting and Disclosure Rules Rating: 0 out of 5 stars0 ratingsContinuity Management: Preserving Corporate Knowledge and Productivity When Employees Leave Rating: 3 out of 5 stars3/5Home Networking For Dummies Rating: 0 out of 5 stars0 ratingsBusiness Metadata: Capturing Enterprise Knowledge Rating: 4 out of 5 stars4/5Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success Rating: 3 out of 5 stars3/5The Insider's Guide to Tax-Free Real Estate Investments: Retire Rich Using Your IRA Rating: 0 out of 5 stars0 ratingsSmart Data: Enterprise Performance Optimization Strategy Rating: 0 out of 5 stars0 ratingsAccounts Payable Best Practices Rating: 5 out of 5 stars5/5Integrating Service Level Agreements: Optimizing Your OSS for SLA Delivery Rating: 0 out of 5 stars0 ratingsThe Oracle Hacker's Handbook: Hacking and Defending Oracle Rating: 4 out of 5 stars4/5Case Studies in Performance Management: A Guide from the Experts Rating: 5 out of 5 stars5/5Breakthrough IT: Supercharging Organizational Value Through Technology Rating: 0 out of 5 stars0 ratingsThe Special Events Advisor: A Business and Legal Guide for Event Professionals Rating: 0 out of 5 stars0 ratingsLessons in Grid Computing: The System Is a Mirror Rating: 0 out of 5 stars0 ratingsDeploying Solutions with .NET Enterprise Servers Rating: 0 out of 5 stars0 ratingsThe Maui Millionaires for Business: The Five Secrets to Get on the Millionaire Fast Track Rating: 0 out of 5 stars0 ratingsCause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) Rating: 0 out of 5 stars0 ratingsBuilding B2B Applications with XML: A Resource Guide Rating: 5 out of 5 stars5/5
Strategic Planning For You
Strategy Skills: Techniques to Sharpen the Mind of the Strategist Rating: 4 out of 5 stars4/5Summary of The 33 Strategies of War: by Robert Greene - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsStart with Strategy: Craft Your Personal Real Estate Portfolio for Lasting Financial Freedom Rating: 0 out of 5 stars0 ratingsThe Art of War: A New Translation Rating: 4 out of 5 stars4/5The 10X Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Rating: 4 out of 5 stars4/5The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer Rating: 4 out of 5 stars4/5Fundamentals of Project Management, Sixth Edition Rating: 0 out of 5 stars0 ratingsTax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes Rating: 0 out of 5 stars0 ratingsCreating a Business Plan For Dummies Rating: 3 out of 5 stars3/5The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Rating: 5 out of 5 stars5/5Time Management (The Brian Tracy Success Library) Rating: 5 out of 5 stars5/5The Checklist Manifesto (Review and Analysis of Gawande's Book) Rating: 0 out of 5 stars0 ratingsHagakure: The Book of the Samurai Rating: 4 out of 5 stars4/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 4 out of 5 stars4/5Business Plan Checklist: Plan your way to business success Rating: 5 out of 5 stars5/5MONEY Master the Game (Review and Analysis of Robbins' Book) Rating: 5 out of 5 stars5/5Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Rating: 5 out of 5 stars5/5Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Rating: 4 out of 5 stars4/5Start Your Own Business: The Only Startup Book You'll Ever Need Rating: 3 out of 5 stars3/5The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially Rating: 0 out of 5 stars0 ratingsBoth/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems Rating: 0 out of 5 stars0 ratingsThe 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5Neuroscience for Leadership: Harnessing the Brain Gain Advantage Rating: 0 out of 5 stars0 ratingsPrimalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5The Paycheck to Purpose Workbook: Your Guide to Make Money Doing What You Love Rating: 0 out of 5 stars0 ratingsTurning Goals into Results (Harvard Business Review Classics): The Power of Catalytic Mechanisms Rating: 4 out of 5 stars4/5Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Summary: Made to Stick: Review and Analysis of the Heath Brothers' Book Rating: 0 out of 5 stars0 ratings
Reviews for Customer Data Integration
Rating: 2.5 out of 5 stars
2.5/5
2 ratings0 reviews