Start with No (Review and Analysis of Camp's Book)
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About this ebook
This complete summary of the ideas from Jim Camp’s book “Start with No” shows how we all make negotiations every day of our lives and it’s important to develop strong negotiation skills. In his book, the author explains why a ‘win-win’ situation is the wrong approach to negotiations and why all good negotiations start with a “no”. By following this advice, you will give your fellow negotiator an opportunity to think more rationally and, in turn, get a more worthwhile result.
Added-value of this summary:
• Save time
• Understand the key principles
• Expand your negotiation skills
To learn more, read “Start with No” and start perfecting your skills and get more out of your negotiations.
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Start with No (Review and Analysis of Camp's Book) - BusinessNews Publishing
Book Presentation: Start With No by Jim Camp
Book Abstract
About the Author
Important Note About This Ebook
Summary of Start With No (Jim Camp)
Book Abstract
MAIN IDEA
We’re all professional negotiators. Most of us don’t think of ourselves that way, but we’re all trying to make agreements every day. We’re negotiating. Some of us do so haphazardly, maybe even lackadaisically, while some of us realize that since we’re always negotiating, the more skillfully we do so, the better off we’ll be.
– Jim Camp
For many years now, win-win
has been held up as the ideal to aim for in any negotiation. Why? Probably because win-win has always been considered to be the fairest way to do business. But what happens if the other party in a negotiation are simply using our desire to think win-win to get us to agree to unnecessary compromises? In those circumstances, the negotiation often ends up as win-lose, with us on the wrong side of the ledger.
With that in mind, the way to become better at negotiating is to distinguish between what you can control and what you can’t. Win-win is an outcome, and the outcome is beyond your direct control for a host of various reasons. In any negotiation, the only thing you can control is the means by which the outcome is decided. So focus on your behavior and actions, and let the end result take care of itself instead of endlessly obsessing over win-win scenarios.
Good negotiators also do something that appears counterintuitive at first glance. They begin with no
. In other words, they start out by giving the other person an opportunity to say no right at the outset. Doing that relieves the pressure and allows the other person to think more rationally which, in turn, increases the chances something worthwhile will result from the negotiation. And professional negotiators constantly remind the other party they have the absolute right to veto the deal at any point. By consciously and deliberately allowing the other party to feel more in control, the chances of a favorable outcome increase.
Always keep in mind negotiations are complicated simply because humans are involved. Every negotiation