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    The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)
    The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)
    The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)
    Ebook39 pages28 minutes

    The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".

    This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.

    Added-value of this summary:
    • Save time
    • Understand the key concepts
    • Expand your business knowledge

    To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511024317
    The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)

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      Book preview

      The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book) - BusinessNews Publishing

      Book Presentation

      The End of Competitive Advantage by Rita Gunther McGRATH

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The End of Competitive Advantage (Rita Gunther McGrath)

      Book Abstract

      MAIN IDEA

      All strategic frameworks and strategy textbooks produced to date have had one overarching aim: To build and then protect a sustainable competitive advantage against all challengers. A sustainable competitive advantage is the Holy Grail of traditional business strategy.

      Competitive Advantage

      In today’s dynamic and ever-changing marketplace, however, sticking to the same old playbook and defending your competitive advantage is less helpful. Within a year, the marketplace can change dramatically. It doesn’t seem smart to keep defending a competitive advantage which no longer matches the market,

      Therefore, a better way to think about business strategy today is to figure out ways to build and then exploit successive transient advantages. You undertake new strategic initiatives, exploit any transient advantages which result for as long as possible and then move on to the next big thing.

      Rather than trying to make your competitive advantage sustainable, plan your strategy around having multiple transient competitive advantages in play at the same time. If you can make your business strategy more fluid, more customer-centric and far less industry-bound, you will position your business to succeed.

      "Sustainable competitive advantage is now the exception, not the

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