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How To Write A Good Advertisement: A Short Course In Copywriting
Rating: 4.5 out of 5 stars
4.5/5
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About this ebook
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!
You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:
Effective advertisement length...use of color...smart media placement...and much more.
You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:
Effective advertisement length...use of color...smart media placement...and much more.
Author
Victor O. Schwab
Victor O. Schwab was the one of most famous direct marketing copywriters of all time. His work for Dale Carnegie’s “How to Win Friends and Influence People” made it a best-selling book in the 1930s.
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Reviews for How To Write A Good Advertisement
Rating: 4.499999333333333 out of 5 stars
4.5/5
15 ratings4 reviews
- Rating: 5 out of 5 stars5/5This book came highly recommended by a great adman. I was not disappointed.
- Rating: 5 out of 5 stars5/5Love it, very much! I will definitely re-red it at least once more.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Wonderful book! Gave me so much insight on copywriting. It's a book I will always refer back to.
1 person found this helpful
- Rating: 5 out of 5 stars5/5I understood the main elements, the milestones to a sale, headlines... and the examples
1 person found this helpful
Book preview
How To Write A Good Advertisement - Victor O. Schwab
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