Social Networking in Recruitment: Build your social networking expertise to give yourself a cost-effective advantage in the hiring market

By Amanda Belton

Become a professional social networking expert and give your organization a cost-effective advantage in the hiring market.

Social networks have opened up whole new channels of communication between prospective employees and employers. They provide perfect opportunities to build a strong relationship with potential employees that ensures investment in recruitment is targeted towards a successful, cost effective hire. Social networks also allow an organization to build a strong employer brand that reaches the digital natives of the world, enabling the recruiter to achieve a competitive advantage.

• Language: English
• Publisher: Packt Publishing
• Release date: Mar 5, 2014
• ISBN: 9781783000050

Book preview

Table of Contents

Social Networking in Recruitment

Credits

About the Author

About the Reviewers

Preface

What this book covers

Who this book is for

Conventions

Reader feedback

Piracy

1. Becoming a Digital Native

Finding a mentor close to home

Using an internal social network

Using an external professional network

Using an external social network

Finding your voice on Twitter

Finding your own community online

Summary

2. Forewarned is Forearmed – Being Prepared for a Crisis

Identifying risks and challenges

Social media policy

Ready responses

Summary

3. Pulling it All Together in a Plan

A staged approach

Stage 1 – Preparing

Stage 2 – Broadcasting

Stage 3 – Conversing

Stage 4 – Multichanneling

Sourcing candidates

LinkedIn search

Employee networks

Advertising to people who are searching online

Summary

Social Networking in Recruitment

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Social Networking in Recruitment

Copyright © 2014 Impackt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Impackt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Impackt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Impackt Publishing cannot guarantee the accuracy of this information.

First published: February 2014

Production Reference: 1250214

Published by Impackt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78300-004-3

www.Impacktpub.com

Cover Image by Jarek Blaminsky (<[e-mail]>)

Credits

Author

Amanda Belton

Project Coordinator

Priyanka Goel

Proofreaders

Maria Gould

Paul Hindle

Copy Editors

Jalasha D'costa

Maria Gould

Paul Hindle

Production Coordinator

Melwyn D'sa

Cover Work

Melwyn D'sa

Reviewers

Manavendra