Those Were the Days: Weird and Wacky Ads of Yesteryear
By Floyd Clymer and Paul Dickson
()
About this ebook
Most of these advertisements circulated long before the government began regulating the sales of food, medicine, and other merchandise. The manufacturers' claims range from the superlative — "Libby's Peerless Wafer-Sliced Smoked Beef . . . It has no equal" — to the relatively modest "Schlitz Beer (without skunky taste)." Many products reflect a vanished way of life, from Pablo Mustache Wax and Arnica Tooth Soap to Cal-Ba-Lock Typewriters, Edison Phonographs, and Gram-o-phone $18 Talking Machines. A treat for nostalgia fans, this illustrated compilation includes an index for quick reference.
Related to Those Were the Days
Related ebooks
The Man Behind The Brand: In The Closet Rating: 0 out of 5 stars0 ratingsCollecting Old Glass, English and Irish Rating: 0 out of 5 stars0 ratingsNew Hampshire Diners: Classic Granite State Eateries Rating: 0 out of 5 stars0 ratingsPeeps at Postage Stamps Rating: 0 out of 5 stars0 ratingsTV Toys Rating: 4 out of 5 stars4/5Collect Value Divest Rating: 0 out of 5 stars0 ratingsIdeal homes: Uncovering the history and design of the interwar house Rating: 0 out of 5 stars0 ratingsThe Great American Shopping Experience: The History of American Retail from Main Street to the Mall Rating: 0 out of 5 stars0 ratingsThe 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did Rating: 4 out of 5 stars4/5Woodward & Lothrop: A Store Worthy of the Nation's Capital Rating: 0 out of 5 stars0 ratingsThe Man Behind The Brand: At The Store Rating: 0 out of 5 stars0 ratingsThe World of Beer Memorabilia: Identification and Value Guide Rating: 5 out of 5 stars5/5Discovering Lost Automobiles and their Stories Rating: 0 out of 5 stars0 ratingsTrade Is Not a Four-Letter Word: How Six Everyday Products Make the Case for Trade Rating: 4 out of 5 stars4/5Mr. Selfridge's Romance of Commerce: An Abridged Version of the Classic Text on Business and Life Rating: 0 out of 5 stars0 ratingsShoptimism: Why the American Consumer Will Keep on Buying No Matter What Rating: 3 out of 5 stars3/5North Carolina Ghost Signs Rating: 0 out of 5 stars0 ratingsF. W. Woolworth and the Five and Dime: From Nickels to Dimes to Dollars Rating: 0 out of 5 stars0 ratingsAbraham and Straus: It's Worth a Trip from Anywhere Rating: 0 out of 5 stars0 ratingsGeared-Up Faith for Classic Car Buffs: Devotions to Help You Reflect, Recharge, and Restore Rating: 0 out of 5 stars0 ratingsThink and Grow Rich: The Original Classic Rating: 4 out of 5 stars4/5Brewing in Cleveland Rating: 0 out of 5 stars0 ratingsDo Horses Sell Beer? And Labels Sell Wine? Rating: 0 out of 5 stars0 ratingsEddie Rickenbacker Rating: 0 out of 5 stars0 ratingsThe Burnt Orange Heresy: A Novel Rating: 0 out of 5 stars0 ratingsThe Burnt Orange Heresy (Movie Tie-In Edition): A Novel Rating: 4 out of 5 stars4/5Southern Oregon Beer: A Pioneering History Rating: 0 out of 5 stars0 ratingsArt of Selling Movies Rating: 0 out of 5 stars0 ratingsA Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love Rating: 4 out of 5 stars4/5Elmer Wheeler’s Tested Public Speaking [Second Edition] Rating: 0 out of 5 stars0 ratings
Antiques & Collectibles For You
Bibliophile: An Illustrated Miscellany Rating: 4 out of 5 stars4/5Garbage Pail Kids Rating: 4 out of 5 stars4/5Dark Archives: A Librarian's Investigation into the Science and History of Books Bound in Human Skin Rating: 4 out of 5 stars4/5The NES Encyclopedia: Every Game Released for the Nintendo Entertainment System Rating: 4 out of 5 stars4/5The Trapper's Bible: The Most Complete Guide on Trapping and Hunting Tips Ever Rating: 5 out of 5 stars5/5Wacky Packages Rating: 4 out of 5 stars4/5The W.E.B. Dubois Collection Rating: 0 out of 5 stars0 ratingsThe Story Behind: The Extraordinary History Behind Ordinary Objects Rating: 3 out of 5 stars3/5Bibliophile: Diverse Spines Rating: 4 out of 5 stars4/5Coin Collecting For Dummies Rating: 4 out of 5 stars4/5Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her Rating: 4 out of 5 stars4/5Brick Flicks: A Comprehensive Guide to Making Your Own Stop-Motion LEGO Movies Rating: 5 out of 5 stars5/5Horny Stories And Comix # 3 Rating: 2 out of 5 stars2/5Coin Collecting - A Beginner's Guide To Coin Collecting And Make Money With Your Collection Rating: 5 out of 5 stars5/5I'd Rather Be Reading: A Library of Art for Book Lovers Rating: 4 out of 5 stars4/5Gem Identification Made Easy (4th Edition): A Hands-On Guide to More Confident Buying & Selling Rating: 5 out of 5 stars5/5The Everything Coin Collecting Book: All You Need to Start Your Collection And Trade for Profit Rating: 0 out of 5 stars0 ratingsRogues' Gallery: The Rise (and Occasional Fall) of Art Dealers, the Hidden Players in the History of Art Rating: 3 out of 5 stars3/5Coin Collecting - A Beginners Guide to Finding, Valuing and Profiting from Coins: The Collector Series, #1 Rating: 4 out of 5 stars4/5The Existential Literature Collection Rating: 3 out of 5 stars3/5Disappearing Ink: The Insider, the FBI, and the Looting of the Kenyon College Library Rating: 4 out of 5 stars4/5Buying & Selling Antiques & Collectibl: For Fun & Profit Rating: 0 out of 5 stars0 ratingsThe ABC's of Reloading, 10th Edition: The Definitive Guide for Novice to Expert Rating: 5 out of 5 stars5/5Life in Miniature: A History of Dolls' Houses Rating: 4 out of 5 stars4/5Planet of the Apes: The Original Topps Trading Card Series Rating: 0 out of 5 stars0 ratings
Related categories
Reviews for Those Were the Days
0 ratings0 reviews
Book preview
Those Were the Days - Floyd Clymer
Copyright
Copyright © 1955 by Floyd Clymer
All rights reserved.
Bibliographical Note
Those Were the Days: Weird and Wacky Ads of Yesteryear is an unabridged republication of the work originally published as Floyd Clymer’s Historical Scrapbook: Early Advertising Art by Bonanza Books, New York, in 1955. The endpapers from the 1955 paperback edition appear in the Dover edition on pages iv and v. A new Introduction by Paul Dickson has been specially prepared for the Dover edition.
Library of Congress Cataloging-in-Publication Data
Clymer, Floyd, 1895—1970.
[Floyd Clymer’s scrapbook]
Those were the days: weird and wacky ads of yesteryear / compiled by Floyd
Clymer; with a new introduction by Paul Dickson.
p. cm.
"Unabridged republication of the work originally published as Floyd
Clymer’s scrapbook : early advertising art, by Bonanza Books, New York, in 1955. The endpapers from the 1955 paperback edition appear in the Dover edition on pages iv and v. A new introduction has been specially prepared for this edition" — T.p. verso.
9780486154329
1. Commercial art — United States — History. 2. Advertising — United States — Specimens. I. Title.
NC998.5.A1C55 2009
741.6’70973 — dc22
2009029291
Manufactured in the United States by Courier Corporation
47242601
www.doverpublications.com
Table of Contents
Title Page
Copyright Page
Introduction to the Dover Edition
FLOYD CLYMER’S
Early Advertising Art from My Scrapbook
INDEX
Introduction to the Dover Edition
Floyd Clymer (1895–1970) became a celebrity at the age of eleven, when it was discovered that he was the nation’s youngest automobile dealer, representing, among other brands, the Cadillac. Many articles were written about this enterprising pre-teen.
He was a pioneer in the sport of motorcycling, not only as a leading motorcycle racer, but also as a dealer, distributor, and, ultimately, a manufacturer who single-handedly tried to revive the iconic Indian motorcycle brand during the 1960s, when he oversaw the manufacture of several different machines that bore that proud name. Clymer opened his first Harley-Davidson dealership while still in his teens, and was also a publisher of motorcycle magazines and a racing promoter. He loved Hollywood, and in his twenties he moved from Colorado to Los Angeles, where he helped promote motorcycling in the 1930s by lending bikes to the movie studios for use in chase scenes. He is now enshrined in the Motorcycle Hall of Fame.
Clymer was also a prolific publisher of automotive ephemera. In the mid 1940s, perhaps unwittingly, he created a new genre. He simply assembled a selection of advertisements, photos, statistics, and articles on old cars into a single volume called Floyd Clymer’s Historical Motor Scrapbook, pricing it at $1.50. According to a 2005 profile of Clymer in Hemmings Classic Car magazine, "In the early Forties, magazines covering automotive history were all but nonexistent in the United States. His widely distributed opening volume created a sensation, earning Clymer a glowing 1944 book review in Time and written testimonials from luminaries including