The life and death of Lowrider: How the Chicano car magazine shaped California
by Dorany Pineda, Los Angeles Times
Dec 20, 2019
4 minutes
LOS ANGELES - Jerry Navarro didn't care about having a phone as a boy. He wanted a car. But what he really, really wanted was a lowrider: a white, 1958 hardtop Chevrolet Impala with a red interior.
So he started reading Lowrider magazine around 1985 in his hometown of East Los Angeles to indulge his fantasies of car ownership. Later, when he began working in the auto industry, the magazine became a rich and vital source of information about the car world.
"You wanted to see what was the hottest car, who was selling what, what tires were the best, and who was doing good interior. ... Back then there weren't (smart)phones so you had to
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