Media Training: The Manual

By Sally Cronin

It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes.
Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.

Reasons to build a relationship with the media.
- Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
- Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
- This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.

• Language: English
• Publisher: Moyhill Publishing
• Release date: Aug 18, 2014
• ISBN: 9781905597321

Book preview

Title Page

Media Training

The Manual

Sally Cronin

Moyhill Publishing

Copyright page

© Copyright 2014 Sally Georgina Cronin.

This is a copyrighted work and the copyright holder reserves all rights in and to the work. The Moral right of the author has been asserted.

Use of this work is subject to these terms: No part of this publication may be reproduced or distributed in any form or by any means except for the right to store and retrieve one copy of the work. You may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sub-license the work or any part of it without the express, prior, written permission of the publisher. You may use the work for your own noncommercial and personal use but any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

Smashwords Edition 2014

ISBN 9781905597321.

Printing History

First Published in 2011 by Moyhill Publishing,

Print Edition 2011 ISBN 9781905597314.

MOBI 2014 ISBN 9781905597567.

EPUB 2014 ISBN 9781905597321.

E-book production by Moyhill Publishing.

Suite 471, 6 Slington House,

Rankine Rd., Basingstoke, RG24 8PH, UK.

Dedication

Dedication

To Kelli Brett, ABC Australia

Presenter of The Main Ingredient

for taking a chance!

Acknowledgements

Acknowledgements

To all the presenters I have worked with who have made me feel welcome and helped me get my message across. To all my guests who have added colour and interest to my shows. And to David Cronin for yet again turning my concept into a reality – plus all the support he provides on a day to day basis.

Contents

Title Page

Copyright page

Dedication

Acknowledgements

1. Introduction

2. Opening The Door

3. The Press Release

It is good if something has happened

The body of the press release expands on the Who– Why– What– When– Where– and How

Some things to watch out for

Example 3.1 Press Release

Exercise 3.1

4. If the Media Comes Knocking on Your Door

Preparing for Your Interview

Exercise 4.1

5. The Message

Example 5.1

Example 5.2

Exercise 5.1

6. On The Phone

7. On The Radio

Something to think about

Exercise 7.1

8. On Screen

Exercise 8.1

9. In A Crisis

Exercise 9.1

10. Finally

About the Book

About the Author

Also by Sally Georgina Cronin

Size Matters

Just Food For Health

Forget the Viagra … Pass Me a Carrot!

Turning Back the Clock

Just an Odd Job Girl

Sam, A Shaggy Dog Story

Flights of Fancy

1. Introduction

I have interviewed hundreds of people from all walks of life on both radio and Internet television and the vast majority of my guests have had very little experience of being in front of a microphone or a camera.

I have heard the expression Oh I couldn’t possibly almost as many times as I have had guests. Very often from people who are heading companies or organisations and who seem unaware that this is a fantastic opportunity to promote either themselves or their business.

It is a bit like a rabbit in the headlights. Position a microphone or a camera directly in front of a normally confident individual and they will freeze and become monosyllabic.

Today, if you want