Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Ebook159 pages1 hour

    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    By Martyn Forrester

    ()

    Read preview

    About this ebook

    A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s.

    Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.

    This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.

    LanguageEnglish
    PublisherApostrophe Books Ltd
    Release dateJan 17, 2012
    ISBN9781908556011
    Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
    Author

    Martyn Forrester

    One publisher called Martyn Forrester the most widely sold and unheard of author in Britain. His catalogue of Sunday Times bestsellers includes 12 ghosted autobiographies in the Top Ten (3 of them at No. 1); 3 humour titles at No. 1, and 14 other titles in the Top Three (3 of them at No. 1). Before becoming a full-time writer, Martyn taught English, ran language schools in London and Madrid, and was an award-winning copywriter at several top ad agencies. In 1985 he quit advertising to write about advertising, and went on to help polar explorers, adventurers, train robbers and military heroes construct their memoirs. He has also produced more than seventy fiction and non-fiction titles under various pseudonyms, and co-written more than a dozen thrillers. In his spare time, he has written screenplays, judged the BAFTAs, and script-doctored for publishers and film companies both sides of the Atlantic.

    Related to Madvertising

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Selling Ain’t Telling

      May 5, 2020

      A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this

      4 min read

    • Article

      Get Into Character

      Apr 2, 2020

      Get Into Character
      9 min read

    • Article

      From Couch to Offices

      Oct 18, 2019

      From Couch to Offices
      1 min read

    • Article

      A Life Worth Writing

      Apr 1, 2021

      A Life Worth Writing
      3 min read

    • Article

      Magic, Or Math? The Appeal Of Coincidences, And The Reality

      May 8, 2017

      This week on Hidden Brain: coincidences. Why they're not quite as magical as they seem, and the psychological reasons we can't help but search for meaning in them anyway.

      2 min read

    • Article

      Being Creative With Creativity

      May 22, 2022

      Thoughts on the brief? This brief resonated with so many of us at the studio. Our team at Re had a really interesting array of ideas representing how the pandemic has changed our creative process. There were concepts relating to how tech has taken o

      2 min read

    • Article

      Bookish

      Sep 10, 2019

      “Learning how to shape your ideas into well-crafted pieces of writing is essentially learning how to think critically and creatively at the same time,” Tara Mokhtari writes in the introduction of The Bloomsbury Introduction to Creative Writing, now i

      1 min read

    • Article

      Making Niche Content Universal

      Oct 26, 2021

      “I give Elizabeth Banks all the credit. The concept wasn’t obvious to me. She put together a great pitch for why this movie would be viable. Her passion persuaded me.” “[The film’s star and producer, Ice] Cube knows his audience. The movie is about t

      1 min read

    • Article

      Mailchamp

      Feb 1, 2018

      Mailchamp
      13 min read

    • Article

      Be Cool. Or Not

      Feb 27, 2024

      I’VE ALWAYS BEEN proud that Harry’s, the company I co-founded 11 years ago to rethink the men’s shaving market, employs some of the best designers on the planet. Today, we’ve grown into the parent company for multiple brands that sell razors, body ca

      3 min read

    • Article

      Secret Lives Of Young Adults

      Feb 24, 2021

      What’s it like to be a young adult these days? TV would have you believe it’s relatively simple: endless brunches and dramatic tiffs. The reality is quite different. In the wake of Covid-19, the overwhelming feeling we’re experiencing is uncertainty:

      1 min read

    • Article

      Decoding Consumer Emotion

      Apr 1, 2019

      Decoding Consumer Emotion
      1 min read

    • Article

      Its The Dart

      Nov 10, 2021

      Its The Dart
      3 min read

    • Article

      Letter From The Editor

      Jun 8, 2018

      Letter From The Editor
      3 min read

    • Article

      All Back To Theirs

      Jul 20, 2022

      All Back To Theirs
      16 min read

    • Article

      Best Podcasts Of The Week: Kim Kardashian, Reality Star Turned Activist Lawyer, Pivots To True Crime

      Oct 6, 2022

      Kim Kardashian’s The System: The Case of Kevin KeithSpotify, episodes weekly “I think you’ll be surprised by what you hear,” says Kim Kardashian. But she’s not talking about her impressive podcasting chops and clear passion for justice. The focus is

      3 min read

    • Article

      When Sex Doesn’t Sell

      Apr 5, 2020

      When Sex Doesn’t Sell
      3 min read

    • Article

      Founder’s Note

      Dec 18, 2018

      OK, BASELWORLD, I THINK WE CAN AGREE THAT SHIT DONE GOT REAL. After the mighty watchmaking juggernaut that is the Swatch Group pulled out of your fair, taking with it all 18 of its brands and creating a massive financial hole in your balance sheet, m

      4 min read

    • Article

      Founder’s Note

      Jan 17, 2020

      When it comes to codas for one’s life there are few as poignant as the one spoken by dying replicant Roy Batty played by the incomparable Rutger Hauer in Ridley Scott’s Blade Runner, “I’ve seen things you people wouldn’t believe. Attack ships on fire

      3 min read

    • Article

      High Times

      Dec 3, 2019

      This month, we’re celebrating the 45th anniversary of High Times magazine. High Times crashed the publishing scene in 1974 and became an immediate sensation. The magazine connected with an audience starved for subversive, counterculture journalism (w

      2 min read

    • Article

      Monty’s Guitars

      Jan 3, 2020

      Monty’s Guitars
      3 min read

    Related categories

    Reviews for Madvertising

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Madvertising - Martyn Forrester

      32^book_preview_excerpt.html}VnF}*Z@VE0 ;N⢱]KI%/:wG1S>K:{9p ̻];;& b->'xrvSnW^B2ѸsJ_>i<ϞaʠtiU^/2.%\w *S0 dɇ1k[;Gnrނruֳo_[H&I}y3&`uȠQj 71fۂ` rv$ObcBBJPK&-·p |4QO \#S&kbǝV?%(4djn!{C44{8^sm[5WZN}e JT" ~X(m>()a1ɂ.`,O^Q>%F)rª *AӇdO =DK || :vw E6c'di'QXqMSÖ@
      Enjoying the preview?
      Page 1 of 1