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  • Unique Cars Australia

    ITS THE DART

    Nov 10, 2021 3 minutes
    WORDS ANDREW WILSON
    PHOTOS
    UNIQUE CARS/SHANNONS

    From my experience, car ads were almost always conceived over lunch.

    Or dinner. Or at a bar.

    The common theme is alcohol and plenty of it.

    The client believed a shopping list of features and benefits sold their cars – while the agency always wanted to make ads with generously-proportioned women swooning over bonnets in exotic locations.

    Which gets us neatly back to alcohol.

    Holden launched the Nova in 1989 and my art director and I at McCann

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