Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Marketing For Dummies
Marketing For Dummies
Marketing For Dummies
Ebook639 pages8 hours

Marketing For Dummies

Rating: 0 out of 5 stars

()

Read preview

About this ebook

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

LanguageEnglish
PublisherWiley
Release dateApr 30, 2012
ISBN9781119966500
Marketing For Dummies

Related to Marketing For Dummies

Related ebooks

Marketing For You

View More

Related articles

Reviews for Marketing For Dummies

Rating: 0 out of 5 stars
0 ratings

0 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words

    Book preview

    Marketing For Dummies - Ruth Mortimer

    vIdbook_preview_excerpt.html}۲ב寔_&cQn_$+ĠDشz(@~/\+3C&:<ڗyY2W|Mկ8 }p! WCXUW~St{|_~G/~/^|~w_ܝN}8Y+yߛX0{ۺI^6V?J>8|)T(T]?UX5}UgצuyY afzlƦ\yiNߥA˜)<< 2$yta~ &1u}qi#.o^Z닌V(ǩ,A{P2,s?KYՅ]Uf^G w'9CGegxPJ&a_.SAQP0 *y[?x^\fm|-Eb/=_u=TRחLߓڙч|փl>v̟E1r Y%yAr7}'loيnÔ͛IcslF_t "Ӳvȑs%*.{w逍ƗT)bGպDVTnO{yxlYg ZN{9g !"OnBWЈl?CןJpա~m:ƁFC:ՂKLo d;w+ciسw#F 5c?d6!tiY|5vF>PDjk긿S`\vhTr ފNYeTğg QQ~Aػz -pÎjI6{9[,dބ(jc%k l.[l*D,".'dvM@~ FͩgNCƫel[[ѧܵ8hq7]?ȹu2Qt;y$Y8g#lx*=?x줊-J-eøTDoSw b;#=EMd_j+eTr]C6L+N==<|[;K#OyN?Λ`v9:uWdnUzC Ϻd*X7[Qw٤AbqDFirtF'[Q98'}ÃO}0= &|j>]M 'C7O7= ^(aT*mG851 = t.] WpeIL%?tur5&كM-D6QnI7)/!ObTӃmd@'_ S<mL+8ȹZtWXe:je Qk´Vu$&ʙp<5G(ZQœ[+ظ;3dɶk(c>~_6!چћA7).㡆LMР}5]zٍYް޻\q:Fq~5_}h_d42FñE}\K6hX2^t 6DLFd^WFī [}U []X^|+89&ż8x,+l\n*7"0ڢZN2fI~;$2v+GqT>C_p.}?1 M%\*٪ѵ[qw;y^ *aN~vuC]V &k vO0c/fןhWATz3G УƎ:9x 9KjȊ<M-}M?U/ Km^`aO "dSDfi3g3N.{T$~ JA30BeO1wW08zR V܉춡<ɜW3~ʲpiTCL0iuի/+UzRp*qY.݂hQ1P;221Ca.;dIP5|-'HVĿGT*inE[%k]F 'NH-3Q0V/ƲSÆ9*mQDŹoA!^ᩢdD+ѱS kOrFEX>gCFUbeUng]?sԏ ] yCȷVu.)5|jz.3qʈ~?*E^04,}Ut0yjZ.3D%7 ^&&a?z-p|ҵ W`)TVa:r*z9@dPemlȡ9bdn<rhvOݺ57]!=4d/Vu1^ [ 5uGo[e瞶3fkF="Ƽ%9nQ$}i* nSB-ۻ{|@p-߷8"6)$"$*{_ɠ[%7zJ3+s jĬJI0/ J 7M,H~><d\É)+Vn.c8sP>b9bXlrSkƴ1ɦ>20P4TLrDBF^\$sn'"$SnF,uq])Gqbt9Bhfh$ LxOSEWنjWPnAg{LWZrc^^ 9A1w$:_Dw?y* \j+ L4]}Cq] `ެ<+k s>bݳlyΰk"0CKҷEb,HǍw h~HQ0Pvz' Sjp"sb2(1/7rq~zL)JA7lt!}[Rt90JNUSAEzT n`!^@xҲ(r#m8 .pb#i*F#t#1$!6$Bb\dKS|`aט,@pw?L6CBp>!o:~+_&x95Z(5UuV BSx+] ~}7cBۃ8H?'AV %Όh^X;m 4! ;U*DLu_/M{d<{Lr,)S;r_ ğEIK J7 @颩2hC}cv#c(l/Ru-9EU|Sj8b_Lyg򲞧I6枉D6Ï0whNOfk9SttzRH@=~TA=;RO8G9OnPK8$ԐRJQOA^|[vuT7 ?f$:n69aL~90a4Q %VW'?(05A'{-FBFW{tЎsKхbMBߊs||R2_н & rC睊Ni) k`tlrn1x1 f 6j<;W*wM,>ys;+(R"M\-Ḱ5߃jyvq0j $&YO2凊,r1 { #Gf'< -0Ѭ^v:(Ej%S9NF8[5``"PS2*2g4HG?N)d-rd(Rq@cGfJ~wCb6%@֌1Paʇ_enβVI&E@KAd$uLצ^,IZd}I"b*E5(M!(FL>]Cxѳul!n/يWy%m׽f"|'Zߺ2 _ml;fhNJZC,M5xPb`[?b y4#pltV6`@ /5ەk JW^fz[Xh(c&-ϳY,$<%N="XO C&l!VKFSr {қ"*wV˻\భj{ܙ劏T ́IcnϋWEtO Jm"B0==0D~%{+z@wt$hд̣ QA3A7hX*NMC̆Qr18]yҭ&xe:~,ciϢqAKLb[$3H9t"iA n,0[GL2l+&ѢHk0#8%(sFoU$–yX{x&/GT^1aN@l:1:w_qak8ń{ c%ފi$ךue6,=߉c  euTXh/<7¹d$ 4xթfHD[Th\$"'wXH gL胬tqԞb2,Wj#Mf${+(l)̡^t̛T_kUF-aPkEg"RIpSc@vxV±oiEi s⃯=Pv~]j3ouz lܴk > 0Nd<_I]|6Ul<0[| 48C^B@5~ y}Ꙩ?8Cↈ`|*eˣaH(@( c^A(|[,ON  6#);^r#_%Vw\yCUkz2Exrtfd+)ۈzWi uGu>@_%VQ^),Q*CN&@}obᘄa]ynjl0勥5'2%.z0#jΨ1cD*+S̍Z#K\La.lh `-*`ȀZ#>QM|YŊTb9+k%^}v)*7|N:}V'PLD" K'YwwG9qWHáڼZ ~xS`d@aVg}3LߨL:`b'Ik ĎSI=ka@Dnl >>-Png;bɡn 6ʤUL޳DU3A~*d~˭ zny!"W33e~1𾛈/w>5ZOONo^,K4^%o2, oKuo|"OXaA5EBQi=atq*a^ׇo\9 O_|QBQ8&Ƒ*n'W;xyyHٯAhW~_<#D\؄mT R EŔb?۲NJ? ElHm/^p#˖STV,+` # 3{TRS {fhfN4xXQr$O8qil4Pbҽ-V Hc5&CH3RljZ؂rCւ7>n3B{dt-t*a6HQv1_ 0>QH"(Y€2䖕6L=<?2=XXbyo'՜߃1<"E;59[Gpx!>j̥Hӓ֖s 7Knz G>N"u._~֏?(7|$Osg JNIbdy|)QW2&<㒝 7Z9U jW)GfO!Z$n=VD;Ed)-/ TPRRʻyjӐmf:Qh]>fz`^V!T}Nxhvqw">VSpչf֌/cMkyQ`Wߚw-f`B\K=coG/:Úo?zN(#з +\P+n:[v g#٥:Fh2g%!bu~4$ZY̪Qq{X:/Ք(Xc̯0.JTh-,f"bKܭ{rR?Qq\jSJ '_вBHSGL!|k\ z5I+hfW,K( "fJrBD3qlիuhwl ɡf%X&pbQ4B5 x]b(eח"TplFC$DشȒ t n,RC`/3@Y=ep[GvMhQu "\<&,n|d{mD":Jf(kfY4& $Afw8cP:$CTT>G"IAs12{c- 9bЂ> ˎތnyt]E!C)/|iUC1C-=\SXz .dԚX]R\9n2k(t00ҬЕdj K l+9eBT~n Sper+g GdP_F]~p59F`>JSРMKjH5شS )i-}A4-˦Om.VCfKmλ2;4J=V}@(9q@offC5{1 )g20%;dh [Wv4jےzhì❰Y-n? FDf12݅VTz߶J06mAsA$$d$E< )fp_c<0q$.b=]WМ Q;mXr J +F )@,eI,ϊ]PĆyLy=MY}j񬂄IZDcdt:Ӝ>Aa)–eSXT8C[DkX. S6~ի!A6Ys%JF 6U߾y" }R.Z?b]'،_g!K,WֺD %?e~~7: bmZh|K3:(K)sli>11hCX %6qqxL-dH+0Gl  eY_", @x̶=&h/H:}d)Xt<$C ]!&K-@n Xdۭ! *_'Z/El"ȟH `]3n\dٷ@d뎼y5Xrv(>~KUC|RH-(Qu*́ZCh>}\wvΕʅ:.k0d7 L41$B3pС 'X\] _X0wr ,Z8yyztC2g Irуf &vv zVifFF׵mE$4P~-v mQd[t;#*LjtUMBxQ`%Y0~ЎL.@֏ ѳyЯ %u0 y7$mS7֣nՈ^Z*+S5ƥ8t e&y6Dk-@$j"na5X^ ݄?, 2|RR w'VJ>35^qNU$)T)[Ȧ5z+w^HMM+c+a]20Dd5 B]cV9.-Spѧ PYv`Φ] oF&4eMDyVü_uBIc ٰ)6f-܋B%kk":n޲eY.N;adXL.я(*-psDW-wZtM.Ŵyl[''f3梄DcSIQ$hd0ev5c @R4KVƪӽ)c_^:e'%~xPSٯL%"8asb5I5KsxTALNr{kqZǺ?gx X}M<h5X7cAV n$oJP;ʒTs}pcZ_ќ{稴鬋sV8@`bvEѢtn|10dhvyE~^P9 Tٷ0-*+j[_{H5Ehrsᄳk a}F{ʳݷ!Jsgwl-OfkQ82~-[h@<@?Y%(1t؟ 0ǣ5$0GSSNZc&,($0WHiK^A%K4>#VAYF{}jEvqN*;k&X .sg^N*g=c3]F/םX'7W3:Py&Y E~ga D^j8{|E 3;\I I 9.zaE,ɯo0½)Coo:VJYM+z(G-ϡߌ;U[3ռEhʷ*ZMGo:~ļ.}qJ;FLA铞5Pvyv}D g~WSZG`GcWiAŝfLۼUo',NtEma;#"amSpE:,S|E㗬NC#u,}$dCtN>yW.ѻgKDl]>+,(RM2^3+mDD4=!s;_xW'̅ʮ wiwc=#9 BlYl<+fsuW٫^V fRAAC%T xC,gb+ڼMLy6LaJŕ*vW$Z6w$* )K)@A:@cٸfVa&^`::zPi'ya TSu{/>Mk?qQ$/ϒ\%ܵDBak͑϶ H\hBpZ,.20_D6]dyF@-|Xy%R$@id[t{PD:@7lcwOЄmbe2UA.4CHq4ft1%jɨ^z<^vۥo5[ml7]]lJSӦ\vB[wټ[~P7*BUYzJ{L덌) FDϨA-+EWXǣ'^-ۡGe6È,{K}6+E;Z1 '_2&Gĩ'tj``lKmYG*H^מ+ݹu/lv嬎 ݈~#&c]]i=Iٹ">|?@Nc:\B_hLVN?[6ꚯYL~n_{mT]$7h`i5U Kb)cyP,D}t 0ސ|$-$6`c_e7=EoC*!7{CV'Bm5i\Q^ JnU3f?zYo*Dg1j jW9{{j^ Z:ړ+lkv"4fqi e%t׌z,*IJ mK ড@H( yѩZ9MǛpHWkbx"%Fپ:kU? uK"jf5=g?& |Qkk0!~HwR?-I\f4պ ~ws˚Qu\ C0FࢩtcuK|f'Nn*}[^o4CT[gd޴iݷu.bR ?*[ kr{X(\the6-\'ouX9_l 24GΉ8-v 9 W$w*8+߃0%XE޶qqUٛ}R*`G%/[Ip=e_܉W \I (Om~Mblf _Dκ@+m2inȤL" xo!Bj^ܞz]*:z\v|lpkqMl{ GS#=bb Í j~oqه>׼Mz/IȆ%c0z6Aҗ tĹzlOM q`& [zog&"^P]7NK0.nEq82IT=K(cz4ˏ_igoDY^û:ոb{_s>ޡuAooXyrRB^N,'72 wX)=&W 2d6 +#~A"d*k޸4Jv}u>VjT.%$a(x5^Mn'ZV#Bf7Bv;f&hcgVX lnBtqTvQ> 1- iHwRu3cW]t,$m}_HdP&MQJ*v\ouk!]+_Pt uAC ܈t}܂{s{'-KfeI(=^xrNsKKZ\df_E/Y]寧*c?!߳98?sj>'OA 5_EQHv24%࿲ ֚gvJ͈V^h:!Yfn+0I6XҳpFd]OiQ|\?HrF [ #с|N˓iug:4\믋yk?QK:D-<},Qz{ǓPHE3¦H' {(>>=aX;D޼uF8h4MH5=h?EVy`()~p)iv^{a("U/#p&x xgS0Qzs;3@ȕ_ݑ쀶U*+ۧQXWiKN]{^/[drU'Chi^:_wl=U2qKܡ8 1ZF "~ա%vTq5[4qZ|+`M9B˴j%M`ct$nCbu% ;D]JE[E9oXfc 4/GfUm)7pq(V!SxU"0.>q~vĵȉ{jK`(8h= |'h 5'nQg slD]/SF9ܠO7.9sN_RWv5}D-:q.V&z$+HixZCc^`)R)f4Yi'+ř(1@RъF9qijOJhU&XH΃<05&sf:S=%WMoEÎ5uV.SbY_ MQZ`[leDM~7ɊҺ{t .p~í0>}0dUy8R#,nGI ۶>JBQ}рwB \yEINYsaߞy=-(Ob\Μeŋ/o_?{;:^qIcҿ"\` [Jm@ϔ2 g7&Ϩ!=bc&T}rB>QĉpR_z[i`P ᆉIG:.2#7[MU _eQIM" x6AzLS*yugش;DhPLw<Ձ94&r~?/B}hJuZwm?O#m Eh⑧\%I|Xj cXm(sG ET4ȡizQֽpj#́jjYg{74[у7|ǃP{<RuC<Fwcb[&Okf*:ڪaijT52ٵ3i&xY}>{f##bmXaYtǵfWwA46!YƼVyosR j#ltN/vV!)4*eM?z`C3>p4{3^SDP{lM32N =#}VxQxcj'<gbf(AH^P6uGDC9QvZ6\h.f}f nZ%IyUdXoӧ:Rdb71H;ED$c4+7G*Z{N, "ٶ*3ZGԮ{mW<,pEMi. *Vۿ_W7z&B)E@cX'!yܜW>M~WƤ-z('Nv<(pDtͼѸ;w^.vx..*YCX(/bpZȌan*28 ȳ
    Enjoying the preview?
    Page 1 of 1