Gentle Marketing: How To Gently Attract Loads of New Customers!

By Chala Dincoy

Are You Ready To Be A Gentle Marketer?
•Do you want to attract new customers instead of chasing after them with canned marketing campaigns?
•Does promoting your biz worry you as you don't want to look PUSHY?
In this lighthearted look at the world of small business marketing, national marketing expert -Chala Dincoy, shares powerful tools to Gently attract new clients into your business. Chala has worked with companies such as PepsiCo, Diageo and BIC and now helps small biz owners just like you!

You'll Discover 4 Simple Ways to Gently Market Yourself:
1. How you already have the best marketing tools you will ever need (without spending a dime!)
2. How to clearly define the best ways to reach your target customers
3. Why you speak to customers based on their pain (ouch!)
4. Find where your best prospects are hanging out
Easy, simple, affordable and effective marketing that doesn't EVER come across as pushy. This is the kind of marketing even an 80 year old grandma would feel comfortable doing!

• Language: English
• Publisher: Chala Dincoy
• Release date: May 27, 2013
• ISBN: 9781301266463

Chala Dincoy

Chala Dincoy is the CEO and Founder of Coachtactics, www.coachtactics.com. She’s a brand marketing expert who helps small businesses feel like a NATIONAL BRAND (without paying the big bucks!) In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20years. Now she’s a certified business coach, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV, a radio segment host on the Small Business Big Ideas Show and a regular video blog contributor to the Meetings + Incentive Travel Magazine. Chala dishes out big advice that's to the point, cuts your costs and helps make your brand look like a ROCK STAR to customers!

Book preview

1. Introduction

I have always hated my name while I was growing up.

"What the heck is a Chala?" is what most people probably think when I introduce myself; if they even get that far.

Why were my parents so cruel, you ask? I think they really liked the name (which translates to a fruit turning into a nut in their language!) and didn’t know any of the oncoming anguish to their teeny tiny bundle of joy.

Baby Chala (notice 70’s couch behind me)

Born to Turkish immigrants in Montreal way too many years ago, I was the kid whose name was made fun of throughout school. I was the young adult who had trouble reserving cabs and often had to lie to the Starbucks lady who wanted to write my name on the cup. Throughout my life, I almost always had to repeat my name to someone when they first met me.

Little did I know that having the name Chala would be the cornerstone of making me a success as an entrepreneur. How could I guess that one day, having such a different and interesting name would set me apart and get people to remember me (whether in a good or bad way is debatable)?

Being memorable while being authentic and relevant makes people who need my help call ME instead of my competitors.

The other irony in my name Chala is the meaning. A fruit turning into a nut is nature’s transition and a metaphor for how marketing works.

If you eat the fruit before it’s turned into a nut, it tastes awful and is inedible. It’s pretty much useless.

A Chala in Turkish, a green almond

Marketing is the same way, it takes time to develop into leads and grow your sales. If you try to cash in on your marketing too quickly-- in other words if your marketing isn’t Gentle, then you can suffer some serious backlash from your potential clients and THAT is sure to leave a bad taste in your mouth!

If you don’t have a funky name like me and still want to succeed in business, don’t despair. This is a book where you’ll learn how to market based on who you are and how you make others feel. It’s a book that teaches you about effectively communicating how you can truly help people.

After marketing aggressively for big brands like Pepsi-Cole, Pizza Hut, Frito-Lay, Smirnoff and BIC Pens for 2 decades, I decided that there needed to be a game changer. I learned through experience that hard sell doesn’t really work anymore, even for the big boys.

So I created a phenomenon that I call Gentle Marketing. A type of marketing even your 80 year old grandmother can use to sell something. I’ve discovered as a business, when you concentrate on being good for others, you can ditch the fear, mistrust and distaste of the horrible beast called Marketing.

Read on to see what I really mean when I say "Gentle Marketing"

"The state of your life is nothing more than a reflection of the state of your mind."

Wayne Dyer

2. So What Is Gentle Marketing?

"I’m sorry, I feel like you’re attacking me with a sales pitch" the lady said to me at my first ever networking meeting 8 years ago, tearing my heart and pride to shreds in seconds at the food buffet where we were chatting. This was in response to my attempt to introduce myself by coaching her on the spot (as I’d been trained in an intensive weekend coaching course to do) instead of telling her that I was a coach.

Yes, you read right.

I’d been taught that in order to get a coaching client, I was supposed to dive right into coaching someone to show them what it was that I did since most people wouldn’t understand what coaching was according to the training.

Well, low and behold, the food buffet lady left her food and left the room after that unpleasant attack and needless to say, I soon followed her out the door.

As I drove home nearly in tears and in despair of ever getting a single client, my mind was reeling.

Here I was a 15 year veteran marketer for Fortune 500 companies like Pepsi Cola, Pizza Hut, Playtex and BIC Pens. I had managed millions of dollars and had to communicate with high level executives on a daily basis and I couldn’t even get one person interested in my coaching at a lousy networking event.

How was I supposed to get a bloody client?

That same night, I had a Scarlett O’Hara-I’ll-never-be-hungry-type of moment

I said to myself…

"Hey wait a second. You know what to do. Why don’t you try to be yourself and just tell them HOW you help people instead of assuming they are interested in what you’re selling?"

I decided to take everything I’d learned at my marketing jobs with the big brands and figure out a way to Gentle those techniques to be more effective and get myself some clients for my coaching practice. Now I help