Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy

By Lewis Evans

Every business and organization is born out of a spark of inspiration, a passion, a desire to do something better. That's right-brain, creative thinking. Yet traditional business practices are logical and analytical, which is left-brain, linear thinking. Our education promotes the left-brain approach as being 'serious' and reliable, and it therefore tends to predominate in our work activities, to the exclusion of our intuitive, creative faculties.
However, the creative qualities that give birth to organizations are the most powerful ones to use to sustain and grow it. Every single aspect of business—relationship dynamics, product development, operational processes, management practices, marketing, emotional/mental health, and customer relations—work better where there is a vibrant creative culture.

• Language: English
• Publisher: Inside Out Media
• Release date: Jan 16, 2012
• ISBN: 9780987929105

Lewis Evans

Lewis has a long and varied history. Everything from inventing and marketing one of the first mobile phone radiation protection devices (that was him causing all that fuss in the media around 1996!), to working with the UN on AIDS, to formulating (in 1997-8) a global humanitarian and environmental project to re-configure the web into a more intuitive and effective tool (one of the two inventors of the worldwide web at CERN in Switzerland described it as 'laudible') to design and marketing communications projects with large and small companies and more. He has worked with many startups as a consultant to help them become successful. He was a consultant with the DTi Business Link organization for many years and worked with the UN on HIV/AIDS, as a specialist in marketing communications. He also consults in corporate identity and marketing strategy. More recently, he has been mentoring companies through Enterprise Ireland, and he is a partner in a company specializing in social business. Right now his activities fall into three main areas. Art. "That is at the core of what I do, and is my journey of self-discovery." See www.lewisevans.net. Forex Education. "I discovered something about currency movements when I was introduced to it a few years ago, and have been teaching that ever since (www.leftbraintrading.com). It's rock solid, and with a combination of mindset tools and the Absolute Fibonacci Framework, it works!)." "And my other work focus is my lovely wife Olga, whom I am working on building her profile so she can get the recognition she truly deserves. See www.olgasheean.com."

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BUILDING SUCCESS THROUGH CREATIVITY

10 reasons why businesses can't ignore it in the creative economy

by Lewis Evans

Published in Canada in 2012 by Inside Out Media at Smashwords

Copyright © 2012 Lewis Evans

Smashwords edition, Licence notes

All rights reserved. No parts of this publication may be reproduced, stored in or introduced into, a retrieval system, or transmitted in any form or by any means (mechanical, electronic, photocopying, recording or otherwise) without the prior permission of the author or publisher.

ISBN: 978-0-9879291-0-5

Discover other titles by Lewis Evans here.

Discover other titles published by Inside Out Media here.

Cover design by Lewis Evans

"Creativity is contagious. Pass it on." — Albert Einstein

"If the pace of change inside your organization is greater than outside, you will survive." — Brian Tracey

Every business and organization is born out of a spark of inspiration, a passion, a desire to do something better. That's right-brain, creative thinking. Yet traditional business practices are logical and analytical, which is left-brain, linear thinking. Our education promotes the