Books Authored by Christopher Lochhead

Play Bigger

Writer Business Models

Position Yourself Or Be Positioned

The Art Of Fresh Thinking

How To Create A Category As A Small "e" Entrepreneur

Category Design 101

Paid To Create

Engineering Exponential Moments

The Big Product Lie

The Category Design Scorecard

Living Your Category POV

The Big Category Lie

How To Have A Legendary Career

Dying-From-Home

Category Science 101

How To Become A Top 444 Author

How To Make Money In A Recession

Missionaries vs Mercenaries

The Digital Education Crisis

The Next 10 Years For Netflix

Dr. Ayelet Fishbach

Crossing The Chasm With Category Science

The Meta Problem

Category Design For Social Change

Martin Cooper

Rethinking Black Friday

The Digital American Dream

The "Ism Schism"

The Mentor Myth