SUMMARY - Reality Check: The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition By Guy Kawasaki

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover how the launch of a business in reality takes place, step by step, the concrete challenges you will face and how to deal with them successfully.

You will also discover that :

• the key to success is to have created a good product that makes sense;
• you don't have to be an undisputed master of Excel spreadsheets;
• your customers are your best allies;
• you don't have to be afraid to recruit someone better than you.

Starting a business is an exciting adventure with many challenges. Guy Kawasaki, a former Apple marketing executive and creator of several startups and venture capital firms, has gathered most of the posts he has published on his blog "How to change the world" to help entrepreneurs get started. In a funny and enthusiastic tone, he uses his own experience and that of others to describe how starting and running a business really works and offers advice on how to succeed. He insists on the human dimension of the entrepreneurial adventure and communicates with forceful optimism.

• Language: English
• Publisher: Shortcut Edition
• Release date: Feb 9, 2024
• ISBN: 9798868652677