Audiobook5 hours
Building Successful Partner Channels
Written by Hans Peter Bech
Narrated by Hans Peter Bech
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About this audiobook
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.
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